Tokyo, JPN
13 days ago
Product Manager, CS Franchise
**Primary Function** + CS (=Cardiac Surgery) Product Manager is responsible for setting strategic direction in Japan for the portfolio and for tactical implementation of activities aligned to a patient-centric, customer-centric and goal-achieving culture, leading to optimal clinical adoption, outcomes, and customer satisfaction within the space. + CS Product Manager is in charge of product and portfolio marketing activities related to technology and market, planning and execution, and achievement of business objectives for the portfolio under the leadership of Head of CS Franchise. CS Product Manager is responsible for products throughout their lifecycles including market analysis and opportunity assessments, and marketing plans and activities that optimize competitive differentiation, patient benefit and value. This also includes ownership of long-term planning to ensure prioritization of Japan market for new technologies when necessary. **Major Responsibilities** **General:** CS Product Manager is responsible for achievement of the goals and objectives associated with their products including revenue, margin and expense budget. Business Process goals will be measured against commitments in the annual marketing plan. Strict compliance with the Abbott Quality System and all Ethics/Compliance guidelines is also required. CS Product Manager is responsible for the following tasks related to their portfolio + Develop Japan-specific marketing strategies and tactics for new product launches including market analysis, clinical strategy, reimbursement strategy, product positioning and messaging. + Contribute to the achievement of objectives via development and close execution of annual marketing plans. + Design and prepare the workflow, procedure, logistics and documentation required for product launch and business operation driving cross-functional teams. + Plan and execute CS marketing tactics, especially for messaging for product positioning and differentiation, peer to peer event to demonstrate product benefit, and activities to deepen customer engagement in CS market. + Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs) for marketing tactics, analyze data and track to take timely and corrective actions as needed + Leverage customer relationships, technical expertise and product knowledge to plan and coordinate new launches, and provide sales team with appropriate messaging, campaigns and tools highlighting objective and relevant differentiation. + Develop and optimize promotional tools provided by Global Marketing; launch with appropriate localization, training, and tracking. + Create open and productive lines of communication between sales and clinical team and all other areas that affect the product: Regional and Global Marketing, Regulatory Affairs, Quality Affairs, etc. + Provide sales reps with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations. + Stay up-to-date on key publications, trials, indications, society guidelines and market dynamics, then reflect to adequate communications and marketing strategies + Interface with Public Relations firms, market research companies, design agencies, other vendors and customers to effectively grow business in a profitable manner while maintaining a customer focus throughout all activities. + Develop and maintain professional relationships with key customer accounts as well as market influencers. + Liaise with supply chain function to always optimize product demand forecast and field inventory volume per each product line and product size **Minimum Requirements** **Education:** + Bachelor’s degree; MBA/graduate degree is desirable **Minimum Skills Required** + Business-level English or above + Financial skills, market analysis and advanced communication skills + Strategic thinking + Proactive, action-oriented execution skills + Problem solving with intense sense of ownership + Good communicator and strong interpersonal skills + Project management including leadership of cross-functional teams + Proven ability to develop and effectively present strategies and plans + Ability to thrive in a fast-paced environment with high expectations **Backgrounds** + Marketing or management consulting experience of at least two years + Knowledge/ability to develop and execute a new product launch. + Demonstrated interest and aptitude for technical and/or clinical subjects + Self-starter, proactive, willing to challenge status quo, and innately curious + Strong story telling skills to captivate and influence audiences + Well-honed analytical skills as well as written and oral communication skills + Able to influence and motivate individuals from sales, marketing and other functional areas to drive product sales + Able and willing to complete multiple projects simultaneously with tight deadlines + Ability to travel up to 30% of the time **Preferred Requirement** + MBA/graduate degree desirable + Product management experience in medical device and/or pharmaceutical industry, especially in cardiology is a plus + Field clinical experience in medical device industry, preferably with cardiovascular and structural heart acumen. + Direct experience with CS technologies preferred + Successful experience with at least one cross-functional project preferred An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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