Hyderabad, IND
4 days ago
Product Insecticides Lead
**Overview:** This position is responsible in ensuring overall sustainability, growth and profitability of the portfolio while enabling synergistic opportunities for other categories within the portfolio: **Job Responsibilities:** + Drives profitable pricing strategy for the overall portfolio of Ag Division. Set and deliver short- & long-term product strategy profit goals. + Serves as central point of contact with global/regional/sub-regional marketing in his/her assigned category. For new launch products, working closely with RAS, monitors registration timelines to ensure timely launch execution + Develops crop, molecule, marketing, brand plans and venture launch plans for the category through well thought of segmentation, targeting and positioning process + Identifies and assesses market opportunity for AMP. Understand the market needs by using the best practice Market analysis tools. + Develops value proposition and messages for new products based on value assessment results from LPTs and LPDs conducted by New commercialization (NC) Team + Supports in the formulation of DG plans and works closely with both DG Team and Sales Team to ensure flawless execution of campaigns n target markets segments + Works closely with marketing communications and digital services team to design and implement product communications and digital marketing initiatives and campaigns. + Monitors execution effectiveness of DG campaigns with the help of DG effectiveness team + Develops customer programs to drive loyalty and support sales planning team execute the same. + Communicate and get buy-in to product strategy within the country + Agree final sales and expense plan for portfolio within country. Produces task-based P&A, Demo and MR budget plan + Give leadership and direction to the PCT, setting the agenda and driving it forward + Identify gaps, build new biz cases and updates existing Biz cases within project guidelines. + Responsible for inventory strategy (WFC/SS) within the portfolio and matching Region inventory goals with GPL global inventory goals. **Education and Experience:** + Bachelor’s/Masters Degree in Business/Marketing + Minimum 10 years of experience in Marketing focused on portfolio management in agribusiness or related industries that connect with end-users; + Solid experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans + Has directly handled end-to-end process of product launches + A confident speaker; able to articulate messages well in small to medium size groups. Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:Accessibility Page for Contact Information For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster. To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.
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