Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

About the role:

The Product & Brand Manager: Bikes will provide support for power brands, helping to develop innovative products & brand offers that deliver volume, turnover and gross margin targets with a bias for in-year performance delivery. This involves adopting and adapting global brand offers, maximising local consumer & customer insights to drive innovation in execution of such global brand offer as appropriate, defining country plans by brand and leading as per global brand guidelines and policy.

Key Accountabilities

Lead in-country product portfolio in line with the global brand architecture, proposition and guardrails.

Supports execution of global brand strategies including brand positioning, product, packaging, pricing and channel management.

Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives

Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs.

Develops yearly brand plans by space and channel incorporating key projects in the year & engages with in-country channel activation teams and sales teams to drive brand performance & key brand health metrics

Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within Hub / Country Marketing

Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being led. 

Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility

Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines.

Helps to manage the product range supporting the sign-off of additions, deletions and working closely with the Product Line Management team. 

Participation in Digital product Management

Requirements

Min University degree in relevant studies

Experience in Marketing esp. B2C, B2B2C

Experience of working in a matrix organization

Lubricants experience desirable but not essential

Strong interpersonal and communication skills

A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued

• Possibility to join our social communities and networks

• Learning opportunities and other development opportunities to craft your career path

• Life and health insurance, medical care package

• And many other benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Don’t hesitate to get in touch with us to request any accommodations!

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.