I. General Purpose 

We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these kinds of relationships is through digital. adidas Digital creates the digital future of our brand and business by delivering a premium digital experience centered around our consumers. The aspiration is to define and build a robust global ecosystem empowering BU's and Markets by providing a consistent digital strategy, capability set and activation support, leading to one seamless experience across all digital touchpoints. 

 

As Producer/PM Storytelling in adidas you deliver individual Storytelling projects and campaigns (eCOM, DPC/WHS, Retail). Your objective is to conduct the projects within the boundaries of time, cost & quality while focusing on consumers’ expectations and requirements. Planning, executing and tracking projects in collaboration with the Content Demand team, Creative Storytelling teams, Consumer Engagement, BUs and markets, as well as CoE eCOM, CoE DPC/WHS, CoE WHS. Additionally, you will be focusing on resource planning, vendor management and production initiatives and coordination activities. 

 

II.  Key Responsibilities 

 

Scope: Manage and deliver the individual Storytelling projects and campaigns (eCOM, DPC/WHS, Retail). 

       1. Project Management & Delivery

Deliver successful Storytelling projects using standard adidas PMI/Agile methodologies.  Drive efficient project resourcing in alignment with Design Operations team  Manage the quality/cost analysis for Storytelling pillar projects and campaigns (eCOM, DPC/WHS, Retail) 

 

       2. Production & content delivery control. 

Drive the debrief of Communication team briefs, calendars, budgets, deliver creative approaches and final creative to realize shoot efficiencies ensuring OTIF (on-time-in-full) delivery, on-budget and quality productions.  Drive production best value with innovative and integrated shoots to fulfil the creative vision.  Manage production component and review with Sr Producer and Director Storytelling Production: costs (bids / estimate reviews, negotiations and payments)  timelines (pre-production, shoot and post-production)  Business Affairs (clearances and insurances)  Product sample sourcing and provision  Securing athlete and talent attendance (together with Comms and Sports Marketing / Entertainment and Influencer Marketing)  Travel requirements of non-adidas persons  On-set attendance and production  Post-production (retouching / editing / content archiving)  Production Completion Reports, cost reconciliations. 

 

III. Key Relationships: 

 

Global Digital & eCommerce organization  Digital Content organisation  Market eCom, Digital Marketing and Brand Activation leads  CoE eCOM, CoE DPC/WHS, CoE Retail  External Studios and Agencies  Production partners, consultants, creative capture and production resources (crew, glam, models, security, locations, catering etc.)  Global Brand (Brand Expression, Brand Strategy, BUs and Brand Comms)  Studio A Hubs  Legal  Business Affairs 

 

IV. Requirements 

      1. Education & Experience 

3+ years of a strong portfolio of content creation experience in digital 

 

      2 . Digital Creative Business 

Experience of working in creative production within agency setup or within large corporate brand.  Working knowledge of production in client, agency and production company.  Experience in working with athletes and / or celebrities is considered a plus.  Good understanding of marketing industries, processes and communication channels.  Legal understanding of MSAs with creative partners (procurement, Ops), model rights, AI legal impact, future tech legal impact  Ability to foresee risks and manage them with priority.  Proven ability to multi-task effectively and manage competing priorities.  Demonstrated understanding and experience in digital content creation and production processes and reporting, budget planning, collaboration with internal and external creative partners and studios.  Proven track record of successfully delivering complex programs and projects on time, within budget, and meeting quality standards. 

 

       3. Other 

Able and willing to travel locally, within Europe and internationally at short notice up to 40% annually.  Strong MS-Office skills (Word, Excel, PowerPoint)  Fluent English both verbally and written