Purpose
Responsible for engaging, coaching and developing department managers and their teams for the 
maximization of sales and profits; enhanced merchandising; service first; improved shrink; 
excellence in execution plus the selection, development and training of department teams. Likewise 
ensures that Department Managers work to maintain clean, efficient, well-stocked stores with 
competitive prices and fast friendly customer service. Ensures that operations are consistent with 
established Company policies and objectives.
Job Responsibilities and Accountabilities
Overall
• Ensures that store and department objectives are in alignment with division goals. 
• Works collaboratively with store directors and department managers to insure that common 
objectives are being addressed. 
• Works closely with division category merchandising teams to insure an understanding of 
merchandising goals and execution. 
• Provides expert knowledge through instruction, coaching and development, to enable 
department managers to achieve company, division, district and store objectives. Pro-actively 
stays in touch with new trends and practices to improve operational performance. 
• Focuses on the clarification of roles and responsibilities; establishing clear lines of 
accountability.
Financial 
• Coaches department managers in all aspects of financial management: sales planning; 
ordering; inventory management; merchandising for sales and profits; labor scheduling; 
• Assists store associates in using and interpreting IT reports; becoming proficient with new 
technology and utilizing it to its maximum advantage. 
• Constantly monitors and recommends ways to control operating costs and maximize return on 
investment. 
• Analyzes financial reports; sales and profits trends; labor planning and scheduling; customer 
feedback; associate feedback, etc.
Merchandising
• Attends sales and merchandising execution meetings with division office staff. Works in 
collaboration with the merchandising team on ideas to drive sales and profits; identify 
problems and arrive at solutions. 
• Communicates sales and merchandising expectations to department teams through regular 
visits, meetings and communications. Reviews and monitors in-store signing programs 
• Visits all assigned stores on a regular basis. Coaches department managers regarding 
excellence in execution. Monitors pricing, advertising, shrink, order-writing, stock rotation, 
accounting procedures, product mix, inventories, safety, sanitation, grosses, employee 
relations and sales-per-manhour on a continuing basis. Provides technical assistance, training 
and coaching to store management and department managers as necessary. 
• Evaluates Shaws’ and competitors’ operations from a customer perspective. Routinely look for 
areas for improvement and innovative opportunities. Recommends/implements aggressive 
plans to counteract loss of sales and profits. Communicates changes to division office staff and 
coordinates sales plans to maintain sales. Keeps abreast of new ideas and innovations in the 
grocery industry.
Human Resources
• Responsible for consulting with store directors and department managers regarding human 
resource management. To include staffing, performance management, succession planning, 
diversity, technical training, development, cross development, change management, 
recognition and engagement. 
• Works to enhance associate engagement. Demonstrates this by maintaining an open-door
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policy. Motivates and coach’s department managers in effective supervision, management 
skills and associate engagement. 
• Works through district DOP trainers to ensure that an adequate supply of trained department 
managers are ready as required. 
• Coaches department managers to utilize in-store training lead and skill programs to enhance 
and maximize performance. 
• Maintains good associate and customer relations. Handles customer and employee complaints 
as necessary through oral or written communications.
Policies and Practices 
• Sets and monitors standards, within prescribed Company and Division guidelines, regarding 
quality, variety, and general appearance of products, store conditions and levels of customer 
service. Supports and implements Company policies and procedures. Provides data to Division 
and Corporate Management regarding the operation of stores within the assigned area. 
• Develops and maintains positive working relationships with Company personnel, suppliers, and 
the community in general. Insures retail stores operate within all federal, state and local laws 
and maintain good working relationships with these agencies. 
Implements Company and Division policies, procedures, and programs and monitors stores to 
ensure compliance with established guidelines.
Job Requirements
Relevant Experience, Education, Certification, Knowledge, Skills and Abilities
• Assistant Store Directors and Department Managers with specialized knowledge of assigned 
product lines with previous experience in merchandising or retail grocery operations required. 
• Possess working knowledge of procurement procedures, economics, marketing, mathematics, and 
accounting principles. Possess ability to analyze and interpret data from computer reports and 
respond with the appropriate remedy. 
• Ability to travel to all assigned locations on a daily basis 
• Must possess good organizational and supervisory skills and be capable of managing large 
numbers of employees effectively. Possess the ability to motivate and work with and through 
others to achieve desired results. 
• Must demonstrate strong competencies in communications; coaching; conflict resolution; 
analysis; decision making; embracing change; risk taking; collaboration; leadership; and leading 
without influence. 
• Must possess general knowledge of IT applications, computer capabilities and prior experience 
with personal computer applications required. 
• Possess good verbal, written and public speaking communications skills. Deal effectively with a 
wide variety of people both in person and over the telephone. Must have the ability to represent 
the company's interest to outside vendors. 
• Requires analytical ability and mental alertness to ensure accurate, safe, and thorough completion 
of work activities. Possess ability to concentrate and deal with frequent interruptions.
Physical Environment
• Most work is performed in a temperature-controlled environment in the store.
• Incumbent may work on their feet and/or sit at a desk or computer terminal for long periods of 
time. 
• Incumbent may use calculators, keyboards, telephone, and other office equipment in the 
course of normal workday. 
• Stooping, bending, twisting, and reaching may be required in completion of job duties. 
• Travel up to 90% of time to company units throughout the division.
• Position may require work during “non-traditional” hours including evenings and weekends.
• Position may require some travel, including occasional overnight/weekend travel.
The above statements are intended to describe the general nature of the work performed by the employees 
assigned to this job. All employees must comply with Company policy and applicable laws. The 
responsibilities, duties and skills required of personnel so classified may vary within each department and/or 
location