At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.\n \nWhen you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\n \nPrincipal Product Marketing Manager, Customer Experience\n \nWhy We Have This Role\n
AI is revolutionizing the landscape of Customer Experience, and Qualtrics is evolving to meet our customers' needs through investments in Omnichannel, Agentic, and AI-based solutions. We are seeking an experienced and strategic Product Marketing Manager to drive an evolution in our go-to-market strategy, positioning, and messaging for these crucial solutions. In this role, you'll bridge the gap between product, sales, and customer success to deliver impactful solutions that help organizations elevate their customer experience. As we continue to innovate and expand our offerings, this role is essential in ensuring that our messaging resonates with the market and drives adoption of our cutting-edge solutions.\n \nHow You’ll Find Success\n\nStrategic Vision: You thrive on developing and executing innovative go-to-market strategies that align with the evolving needs of the customer experience landscape.\nCompelling Storyteller: You excel at crafting clear and impactful narratives that distill complex concepts into messages that resonate with target audiences and drive engagement.\nResearch-Oriented: You enjoy conducting thorough market research and competitive analysis, identifying trends, customer pain points, and opportunities to enhance our offerings.\nCross-Functional Collaborator: You have a strong ability to build partnerships with product management, sales, and customer success teams to influence the product roadmap and drive customer adoption.\nEmpowerment of Sales Teams: You derive satisfaction from creating impactful sales enablement materials that empower sales teams to effectively position and sell customer experience solutions.\nData-Driven Decision Maker: You have a keen analytical mindset, leveraging data to measure and optimize the effectiveness of marketing strategies and campaigns.\nPassion for Customer Experience: You are deeply invested in elevating customer experiences, especially through the innovative use of AI-driven solutions.\n\nHow You’ll Grow\n\nDeepening Industry Expertise: Stay ahead of the trends in customer experience, particularly in the integration of AI, enhancing your knowledge and influence in the field.\nLeadership Development: Take ownership of high-impact projects, providing leadership experience and exposure to strategic decision-making processes.\nSkill Enhancement: Develop your skills in creating thought leadership content and effective sales enablement strategies that resonate in the market.\nCross-Functional Exposure: Work closely with various teams, enhancing your understanding of how different functions contribute to overall customer success.\nNetworking Opportunities: Build relationships with industry leaders, peers, and customers, expanding your professional network and perspective.\n\nThings You’ll Do\n\nDevelop and execute the go-to-market (GTM) strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.\nConduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.\nPartner closely with product management to influence the product roadmap based on market insights and customer feedback.\nCreate compelling sales enablement materials, playbooks, and training to empower our sales teams to effectively position and sell Customer Experience solutions.\nDevelop impactful content and thought leadership (e.g., whitepapers, case studies, blog posts, webinars) that educate and engage our target audience.\nWork cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.\nMeasure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.\n\nWhat We’re Looking for on Your Resume\n\n7+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.\nStrong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives.\nExperience working closely with sales teams, developing enablement programs, and supporting pipeline growth.\nDeep understanding of customer experience, especially the use of AI in these use cases.\nProven ability to drive market research, competitive analysis, and positioning strategies.\nExcellent project management skills, with the ability to lead cross-functional initiatives.\nStrong analytical mindset, leveraging data to measure and optimize marketing effectiveness.\n\nPreferred Qualifications\n\nExperience marketing AI-powered or automation-driven Customer Experience solutions.\nBackground in customer experience, customer service platforms, big data analytics, or related domains.\nKnowledge of enterprise software buying cycles and B2B marketing best practices.\n\n\n

What You Should Know about This Team

\n\nWe are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.\nOur team sits at the center of efforts to bring experience management and product innovation to the market.\nWe have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.\n\n\nOur Team’s Favorite Perks and Benefits\n\nCulture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.\nTeam Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.\nHealth and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.\n\n \nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n \nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \n​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.\n

 

For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range$164,000—$273,500 USD