At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.\n \nWhen you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\n \nPrincipal Product Marketing Manager, Qualtrics AI\n \nWhy We Have This Role\n
We are seeking an experienced and strategic Principal Product Marketing Manager to join our platform product marketing team. This role is essential for driving the go-to-market strategy, positioning, and messaging for AI-powered solutions, including our newly announced Qualtrics Experience Agents. You will bridge product, sales, and marketing to ensure successful launches that drive product adoption and revenue growth. As our AI capabilities expand, this position will play a pivotal role in shaping our narrative and positioning in the market, allowing us to effectively communicate the transformative impact of our solutions on customer experiences.\n \nHow You’ll Find Success\n\nStrategic Thinking: You enjoy developing long-term strategies that align marketing efforts with business objectives, using data-driven insights to inform your decisions.\nStorytelling Acumen: You have a passion for crafting compelling narratives that effectively communicate the value of complex AI solutions, making them relatable and exciting for various audiences.\nMarket Insight: You take pleasure in conducting market research and competitive analysis, enthusiastically identifying trends and opportunities that position our AI solutions ahead of the competition.\nCollaboration and Influence: You thrive in collaborative environments where you can build strong relationships across product, sales, and marketing teams, influencing stakeholders to drive alignment and success.\nProject Management Excellence: You excel at juggling multiple projects simultaneously, maintaining attention to detail while ensuring timely delivery and execution of go-to-market strategies.\nCustomer-Centric Mindset: You are dedicated to understanding customer needs and pain points, using these insights to refine product positioning and messaging that resonates deeply with target audiences.\nCommitment to Learning: You have a strong desire to stay ahead in the fast-evolving field of AI and product marketing, consistently seeking opportunities for professional growth and development.\n\nHow You’ll Grow\n
In this role, you will have numerous opportunities for growth and learning, including:\n\nDeepening AI Expertise: Engage in ongoing training and professional development focused on the latest trends and advancements in AI technology, enhancing your knowledge of agentic AI and its strategic applications.\nCross-Functional Collaboration: Collaborate closely with diverse teams, including engineering and data science, allowing you to gain insights into technical aspects and sharpen your ability to translate complex features into customer-centric messaging.\nLeadership Development: Take charge of projects that require you to lead cross-functional teams, strengthening your project management skills and enhancing your ability to drive initiatives from concept through execution.\nThought Leadership Opportunities: Publish your insights through various content formats (e.g., whitepapers, webinars) and become a recognized thought leader in the field of AI product marketing, sharing your knowledge with industry stakeholders.\n\nThings You’ll Do\n\nDrive the positioning and vision for the XM Category by crafting and maintaining a cohesive AI product story.\nConduct market research and competitive analysis to identify trends and customer needs in AI-driven solutions.\nValidate product value propositions for Experience Agents and prioritize use case solutions based on customer input.\nDevelop and execute the go-to-market strategy for AI-powered solution launches, ensuring strong messaging with clear value differentiation.\nCollaborate with marketing teams to enhance awareness and adoption of AI offerings.\nCreate compelling sales and marketing materials to empower field teams.\nDevelop impactful content and thought leadership (e.g., whitepapers, case studies, webinars) to educate our target audience.\nCollaborate with engineering and data science teams to translate complex features into compelling customer benefits.\nDrive AI ethics and responsible AI messaging to ensure transparency and trust in our solutions.\n\nWhat We’re Looking for on Your Resume\n\n7+ years of experience in product marketing within B2B SaaS.\nStrong positioning, messaging, and storytelling skills, with the ability to distill complex technical concepts.\nProven experience supporting pipeline growth and developing enablement programs, especially in AI solutions.\nExcellent project management skills and ability to lead cross-functional teams.\nDemonstrated ability to build strong relationships with product teams for seamless execution.\n\nWhat You Should Know about This Team\n\n\nWe are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.\nOur team sits at the center of efforts to bring experience management and product innovation to the market.\nWe have high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM (Marketing, Sales, Services, Customer Success) organizations.\n\n\nOur Team’s Favorite Perks and Benefits\n\nCulture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.\nTeam Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.\nHealth and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.\n\n \nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n \nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \n​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range$164,000—$273,500 USD