Who are we?
We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.
How do we work?
This is a hybrid role expecting 3 days in the office per week. Our award-winning Prague office just underwent major renovation creating a collaborative space offering daily on-site snacks, gym, cinema, library, terrace, chill-zones, bike storage, and parking.
About the Role & Team
As a Principal Product Growth Specialist, you’ll join a team responsible for the Growth of our Mobile portfolio. We’re a customer-centric team that strives to balance excellent user experience with maximized profits.
To achieve this, we continually optimize our flows to reach the right customers at the right time with the right message. As our team member, you’ll have an excellent opportunity to improve existing purchase flows and bring new ideas to life using a mix of analytic, creative, and strategic thinking. As a benefit of our campaigns being immediately visible to all our users, you can see the impact of your work straight away, giving you valuable feedback and new learning opportunities every day.
Objectives:
Independently lead research, prioritization, and E2E execution of marketing initiatives across number of touchpoints in Mobile Security apps
Enhance Performance – Analyze conversion funnels, run A/B tests, and iterate on processes to drive continual improvement.
Champion a Test-and-Learn Culture – Encourage experimentation, data-driven decision-making, and innovation to enhance sales effectiveness
Proactively identify opportunities and solve business/data/technical challenges, without waiting for explicit instructions
Collaborate with cross-functional teams (Product, Engineering, Data, Creative) to drive user and revenue growth
Own the monetization strategy and execution across first purchase, upsell, retention or reactivation touchpoints
Define pricing levels for current and new product tiers and their underlying sources
Own Program P&L – Take full ownership of profitability, ensuring an optimized balance between cost, revenue, and ROI.
Competencies:
5+ years of experience in growth marketing, product-led growth, or product management roles
Driving significant revenue and user growth via targeted marketing campaigns and product improvements
Thriving in fast-paced, ambiguous environments with strong ownership and bias for action
Leveraging deep understanding of user psychology and behavior to optimize digital funnels and engagement
Designing, executing, and analyzing A/B tests and hypothesis-driven experiments with statistical rigor
Presenting complex data insights and growth updates clearly and persuasively to stakeholders
Demonstrating proactive “do first, ask later” attitude with high accountability
Collaborating effectively across teams while maintaining strong self-motivation and independence
Utilizing segmentation, cohort analysis, and LTV modeling to inform growth strategies
Applying SQL skills for data querying and in-depth analysis (strong plus)
Benefits:
Unlimited PTO (paid time off), flexible working hours & home office.
Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
Tuition reimbursement for job-related courses.
Learning & Development plan.
Sustainable home improvement bonus.
Opportunity to learn and work with the best in the Digital Security industry.
The chance to join a major global tech company listed on the S&P 500.
Mac/Windows laptop and more.
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Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.