**Overview** Join the you’ll employ strong critical thinking skills and leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in GEO and SEO. **What you'll bring** + 10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus + 1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more. + BA/BS in Marketing, Business Administration, Computer Science, or a related field. + Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools. + Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data. + Strong entrepreneurial spirit with a documented record of innovation and a "test & learn" approach, who leads by example. + Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships. + Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization’s strategic goals. + Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends. **How you will lead** + Champion technical GEO and SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution. + Provide deep technical GEO and SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, and more. + Reimagine the TurboTax GEO and SEO 3 year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and more, aligning with short-term and long-term business objectives. + Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other top AI tools. + Develop and implement advanced GEO and SEO 1 year strategies for schema, multimedia, Core Web Vitals (page speed), and more. + Partner with GEO and SEO content strategy teams across the org (SEO, PR/Comms, Customer Success, Tech, and others) to ensure best in class technical requirements are prioritized and implemented. + Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring GEO and SEO principles are integrated from design through coding. + Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders—including agency partners—to build trust and cooperation across teams. + Passionate about data, analyzing and interpreting user behavior and search performance to evolve GEO and SEO strategy with data-backed insights. + Collaborate closely with Analysts and Data Scientists to advance GEO measurement for actionable insights. + Lead GEO and SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting. + Lead GEO and SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation. + Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI. + Manage app store optimization strategies to maximize mobile app visibility and download rates. + Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.