Who Are We? 

We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.

How do We work?

We love to work together and collaborate in our teams, which is why we opted for a hybrid model, allowing us to work from the office 3 times per week.

About the team
 

We drive growth through data-backed customer lifecycle strategies, targeted conversion optimization, and seamless experiences that support premium upsell, cross-sell, and retention. This is a high-impact role for those who thrive on strategy, experimentation, and end-to-end ownership.

Objectives:
 

Lead Growth Strategy for a Key Focus Area: Take charge of a specific lifecycle stage, product line, or customer segment across our freemium portfolio

Drive Customer and Business Impact: Work cross-functionally with Product, Marketing, User Acquisition, and Data teams to scale customer retention, revenue, and satisfaction

Turn Insights into Action: Design and execute experiments that optimize acquisition, conversion, and long-term customer value

Champion the End-to-End Journey: Identify improvement opportunities across platforms and touchpoints to elevate both user experience and business results

Own Key Outcomes: Take full responsibility for results in your domain — from ideation and planning to measurement and optimization

Competencies:
 

Digital Growth Expertise: Demonstrated success in digital marketing, product-led growth, online sales, and customer lifecycle optimization within freemium or subscription-based models.

Advanced Analytical Skills: Proficient in data analysis, forecasting, A/B testing, and performance modeling to drive data-informed decision-making.

Strategic Execution & Agility: Skilled in translating strategy into action, driving initiatives from roadmap development through to measurable results.

Cross-Functional Communication: Strong communicator with the ability to influence and collaborate effectively across diverse teams and organizational levels.

Customer-Centric Mindset: Committed to balancing revenue growth with delivering long-term user value and exceptional customer experiences.

Proactive Leadership & Accountability: Takes initiative, leads with data-driven insights, and maintains ownership of outcomes and impact.

Nice to Have

Background in consumer cybersecurity, privacy, fintech, or mobile-first products

Experience working on globally distributed campaigns or product launches

Familiarity with experimentation frameworks, CDPs, and freemium monetization tactics

Benefits:
 

Annual bonus scheme

Unlimited PTO (paid time off), flexible working hours & home office.

The chance to join a major global tech company listed on the S&P 500.

Opportunity to learn and work with the best in the Digital Security industry.

Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).

Tuition reimbursement for job-related courses

Learning & Development plan.

Sustainable home improvement bonus

Mac/Windows laptop and more

#LI-IK

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.