Description Amazon’s Devices & Services Design team has launched iconic products like Echo, Fire TV, and Alexa. We’re seeking a Principal Motion Designer to define and own the motion vision for product storytelling across Devices & Services, bringing together hardware, software, and services into compelling, cinematic narratives that inspire and align at the highest levels. In this role, you will lead motion design for strategic product storytelling, creating high-fidelity vision films, prototypes, and visual narratives that reveal the future of Amazon’s most ambitious product experiences. Your work will clarify direction for executives, unify cross-functional teams, and bring complex ecosystems to life in ways that influence both product strategy and customer-facing launches. You’ll use advanced tools like Cinema 4D, Houdini, and AI-driven workflows to visualize what doesn’t yet exist. You’ll set the creative standard for how Devices & Services tells its product stories through motion, building scalable storytelling frameworks, mentoring senior talent, and ensuring every piece of motion content elevates both emotional impact and strategic clarity. This is not a UX motion role and it’s not traditional marketing. This is about defining how Amazon’s Devices & Services Design team uses motion to shape the narrative of our products before they are built and to reveal them to the world when the time comes. Key job responsibilities • Own the motion vision for Devices & Services product storytelling, creating cinematic content that drives strategy and inspires action • Translate multi-product ecosystems into clear, emotionally resonant visual narratives • Use 3D, VFX, and AI tools to show what’s possible, not just how it works • Partner with senior product, industrial design, and engineering leaders to influence roadmaps through storytelling • Develop scalable motion frameworks to ensure quality and consistency across programs • Mentor senior-level motion talent, raising the bar for product storytelling across the org • Create motion content for both internal strategic alignment and external launches • Define narrative structure, tone, and pacing for maximum clarity and emotional impact • Influence executive-level product thinking through vision-led motion content Basic Qualifications • 7+ years in motion design, with a portfolio showcasing high-fidelity, strategy-influencing product storytelling across hardware and UX • Mastery of Cinema 4D, Houdini, Adobe After Effects, and other advanced motion/3D tools • Experience integrating AI-based workflows into production pipelines • Proven ability to influence product direction at the leadership level through narrative design Preferred Qualifications • Background in film, VFX, or creative direction for product or brand • Deep understanding of industrial design and UX principles • Experience leading vision storytelling for both pre-launch strategy and final launch assets • Proven ability to mentor senior talent and establish creative frameworks at scale • Track record of crafting emotionally resonant narratives for new-to-world experiences Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.