Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Principle Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax's new 500+ retail store presence delivering on the overall local marketing team strategy and fiscal year forecast targets. The Principal Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.

We're looking for a local activation marketplace expert with a passion for innovating, great collaboration skills, a test and learn mindset, and growth mindset. At Intuit, we're looking for people invigorated by our mission, values, and bring prosperity to the world. This position is ideal for an individual with a passion for community building, a talent for event planning, and a proven ability to translate local marketing strategies into measurable results. The GTM Field Marketing Strategy Principle Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.