We are looking for an experienced strategist and go to market leader to support the definition and execution of the Go-to-Market strategy for Small and Medium-sized Businesses (SMB). The vision is to make Amazon Key/Ring the preferred brand for this customer segment across the globe.

This role is inherently cross-functional - this leader will work closely with sales and marketing, engineering, product, design, operations, finance, legal, business development, customer service, PR and executive teams to 1) conduct market researches and identify customer pain points, 2) identify main players in the market and their key strengths, 3) recommend product solutions, 4) define objectives and the go to market plan, 5) setup and own the launch roadmap, 6) track progresses towards goals. The ideal candidate is a motivated and multi-talented individual with experience in strategy definition, go to market, sales channels and market research.
The successful candidate will be highly analytical, resourceful, customer-focused, team player, able to work independently and has a track record of delivering business results under tight timelines. The ideal candidate has a passion for smart home combined with an established track record of earning trust with new technologies. They will be a senior, business & product leader who learns quickly, thinks big, invents and communicates compelling propositions. This leader will demonstrate adaptability in switching perspectives as required from high-level decisions to everyday inspection of business health and progress. They should thrive amidst ambiguity, make high judgement decisions, and be an inspirational leader of teams.


Key job responsibilities
• Develop the go-to-market strategy, business models, and distribution plans to serve SMBs;
• Run customer researches, expert interviews and competitors’ analysis to understand pain points and gaps;
• Work with product and engineers to define the product roadmap for business customers;
• Develop bottom-up operating plans, pricing strategy, and demand forecasts;
• Develop dashboards and weekly mechanisms to review metrics and KPIs;
• Once operational, meet business goals, and deliver a fantastic customer experience;
• Prepare detailed business cases for justification of new opportunities;
• Create buy-in for the product vision both internally and with key external stakeholders;
• Partner with legal, tax and regulatory to engage in business partnerships and local regulatory efforts;
• Launch products to market by working with marketing, public relations, and finance teams;
• Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.