Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
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About the Team
We fuel Workday’s growth by delivering impactful web experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before, encouraging a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.About the Role
We are seeking a dynamic and results-oriented Principal Digital Marketing Manager to orchestrate key web transformation programs for www.workday.com and accelerate interactive Customer Growth Engine adoption. This pivotal role will be instrumental in crafting a more engaging, personalized, and effective digital experience for our global audience. The ideal candidate is naturally curious and resourceful, has strong technical and project management skills, understands B2B website best practices, has built CGE programs, worked with Adobe Experience Manager (AEM), and generates insights from analytics. This role involves collaborating with various teams to optimize Workday.com and utilize data, AI/ML, and personalization to drive demand.
This position is on the Workday Global Digital Marketing team and will play a meaningful role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes.
Responsibilities:
New Web Capabilities Acceleration:
Independently leads and manages multiple web site initiatives aimed at enhancing the user experience, increasing engagement, and driving S1 ACV on workday.com.
Move cross-company projects, like Customer Growth Engine, forward with cross-functional subject matter experts, often outside of Marketing, to bring strategic programs and projects that drive prospect engagement and harness buyer intent to life.
Identify opportunities and accelerate adoption of Workday’s Customer Growth Engine (Product-led Growth) digital experiences.
Define project scope, use cases, business impact, timelines, and understand resource allocation in collaboration with cross-functional teams (e.g., web development, design, content, UX, web production) to refine or develop new AEM components or other web technologies.
Develop and maintain detailed project plans, track progress, and proactively identify and mitigate risks and issues.
Ensure effective communication and collaboration across all stakeholders, such as Digital Marketing Managers, UX designers, SEO specialists, web developers, other marketing team members, and coworkers outside of Marketing, throughout the project lifecycle.
Support the optimization team in identifying new use cases for personalization and A/B testing to improve website content, layout, and functionality for improved conversion rates and engagement.
Website Audit & Analysis:
Analyze website data (using tools like Adobe Analytics and ContentSquare) to understand user behavior, identify pain points, and uncover opportunities for optimization.
Support comprehensive website audits to identify areas for improvement, including general digital user experience best practices, content effectiveness, technical performance, SEO, generative search optimization (GEO), and interactive calculators. Translating audit findings and data insights into actionable recommendations.
Leverage analytics and usability findings to identify and prioritize testing and optimization opportunities.
Data-Driven Focus:
Develop a prioritized roadmap of high-impact digital capabilities that leverage customer and prospect data to drive demand generation.
Analyze and validate the return on investment (ROI) of new digital capabilities by evaluating use cases, conducting feasibility assessments, and projecting business impact.
Monitor lagging and leading indicators of key performance indicators (KPIs) measuring effectiveness of new capabilities, report on their impact, and continuously challenge the status quo by taking performance to new levels.
Driving Innovation and Change:
Prepare materials and communications to guide marketing teams through innovation, change management, and rapid adoption of new ways of working, while showcasing business impact.
Evangelize the impact of new digital capabilities through internal Slack updates, newsletters, and accelerate adoption via training.
Stay informed about the latest web technologies, digital marketing trends, and AEM best practices.
About You
Required Qualifications:
Minimum of 12 years of experience in digital marketing, with a focus on marketing websites.
Possess 2+ years experience in product-led growth (PLG) programs, with a particular focus on optimizing the down-funnel customer journey and accelerating deal closure. This includes a proven track record in identifying and implementing PLG initiatives that drive conversions and increase customer lifetime value.
Minimum of 4 years managing web transformation projects or website redesigns.
Minimum of 4 years hands-on experience working with enterprise-level Content Management Systems (CMS), with a strong preference for experience with Adobe Experience Manager (AEM).
Minimum of 2 years creating reports using website analytics platforms (e.g., Adobe Analytics, Google Analytics) and the ability to interpret data to drive decisions.
Strong project management skills and experience using project management methodologies and tools such as Workfront and Jira.
Preferred Qualifications:
B2B digital marketing and developing experiences for customer journeys up to S3.
Strong technical aptitude and the ability to understand and communicate technical concepts to non-technical audiences.
Excellent analytical, problem-solving, and decision-making skills.
Excellent written and verbal communication and presentation skills.
Ability to thrive in a fast-paced, collaborative environment.
Knowledge of SEO principles and their application to website development.
Familiarity with UX/UI design principles and best practices.
Experience with personalization technologies and strategies.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!