**Job Description:** **This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.** At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. **Our Market Intelligence & Performance** **Management** **team** **​** **has an opportunity for you!** We are responsible for local market intelligence, strategy, go-to-market, and performance management, which aims to drive short and long-term DMA-level profitability. We are seeking a highly strategic and analytical leader with strong research experience, to serve as Principal, Local Market Research & Insights. In this role, you will partner across the organization defining and transforming complex research data into compelling insights and go-to-market opportunities tailored for key local markets. You’ll help shape our understanding of local markets, uncover nuanced customer needs, build market-specific playbooks, and propose initiatives that directly impact local profitability and growth. **Key Responsibilities:** + Consolidate and refine existing research including customer segments, market archetypes, and market trends to develop localized market perspectives. + Identify and lead incremental research initiatives to uncover DMA-specific insights that inform the holistic strategy, evaluation of opportunities, and execution of GTM. + Develop and own DMA Playbooks that synthesize actionable business insights, competitive dynamics, in-market performance, and opportunity analysis. + Partner cross-functionally with Research, Analytics, Network, Product, Marketing, Sales, Distribution, and others to align research and define local opportunities. + Deliver cross-DMA insights that lead to strategic prioritization of research and playbooks, as well as scalable localized execution across multiple DMAs at once. + Establish recommendations and frameworks for optimizedlocal market evaluation, strategic analysis, profitability assessments, and long-term growth drivers. + Craft compelling narratives and storytelling materials for executive stakeholders and field enablement. **Qualifications:** + 7+ years in product marketing, consumer insights, or strategy roles; experience with market and consumer segmentation required. + Proven ability to synthesize qualitative and quantitative data into actionable strategic recommendations. + Exceptional storytelling and presentation skills; able to influence senior executives and field teams. + Strong understanding of customer archetypes, behavior of drivers, and regional differentiation. + Experience in a Fortune 500+ or similarly complex matrixed organization preferred. + BA/BS required; MBA or related advanced degree strongly preferred. + An understanding of business products and services, as well as network architecture. + Willing to be challenged, excellent interpersonal communications, good collaboration, project management, and leadership skills. + Ability to think analytically and fast while managing changes and ambiguity. **Education/Experience:** Master's degree (MS/MA) desired from an accredited University in a Quantitative field of study such as Data Science, Math, Statistics, Engineering or Physics. 7+ years of related experience. Certification is required in some areas. **Supervisor:** No Our **Principal, Advanced Analytics** earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage  + 401(k) plan  + Tuition reimbursement program  + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  + Paid Parental Leave  + Paid Caregiver Leave  + Additional sick leave beyond what state and local law require may be available but is unprotected  + Adoption Reimbursement  + Disability Benefits (short term and long term)  + Life and Accidental Death Insurance  + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  + Employee Assistance Programs (EAP)  + Extensive employee wellness programs  + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, + AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today! **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status