**Meaningful Work From Day One** This role is a high profile sales role within the on-trade sales function of B-F, driving mutually beneficial business partnerships with independent on-trade partners in order to deliver the strategic business priorities of the B-F signature brand portfolio. This role provides the right candidate the exciting opportunity to specialise within the On Trade arena and work with an enviable portfolio of B-F´s signature brands. With support from the Regional Sales Manager and the wider B-F Team you will take on the responsibility of crafting and delivering bespoke sales and activation plans working with some of the most influential on-trade venues in the world. Pivotal to this role will be a proven track record of personal accomplishment within an FMCG environment, a high level of understanding of sales and advocacy, as well as the ability to drive a premium portfolio with a long term strategy. You will have the ability to establish and maintain an effective network within the sector at a local level and the tenacity to identify and seize genuine opportunity. **What You Can Expect** **Business Partnering** + Develop and evolve first class business relationships with all customers + Regular Trade Visits and attendance of relevant customer meetings + Develop and execute time bound work plan of Customer meetings including account visits plan uploaded to the salesforce platform + Work with Customer to agree and deliver Joint Business Plans + Detect areas of opportunity and new openings to approach and sign up to build our portfolio + Build strong internal relationships across Brown-Forman’s UK operation + Work with the brand teams, category insights, finance and supply chain teams among others to effectively deliver growth and business development within defined venues + Be a key On-Trade point of contact for the business attending events and building key relationships at appropriate events and activities on territory + Lead by example in line with Brown-Forman Corporate and Social responsibility guidelines **Commercial & Strategic Planning** + Demonstrate volume and value growth in line with key KPIs + Negotiate and renew annual and seasonal commercial agreements with account(s) + Manage budget for your account base to exceed objectives + Sign up new business that are a good fit for our Signature portfolio + Utilise data and work with the On Trade Category & Trade Marketing team to proactively maximise opportunities + Increase Distribution, Visibility, Advocacy & Activation for BF´s signature portfolio + Utilise the CRM system fully + Comply with all sales processes and tools **Operative Processes** + Gain listings of products and ensure the brand availability according to our picture of success + Maximize the prominence of our brands at each venue + Develop and execute experiences and/or brand activities that encourage trial and uptake + Ensure each customer receives the correct level and service of brand and category education + Ensure that the pricing strategy of our brands is correctly implemented in each account + Effective planning and control of the company's budget and resources + Daily/ Weekly update of the information of all accounts in the systems + Monitoring and reporting of own activities and competition + Monitoring and complying with administrative activities of the channel **What You Bring to the Table** + Specific knowledge of the On Trade + Established network within On Trade + Understanding of Route To Market and wider On Trade dynamics + Knowledge of premium spirits categories and brand education + Stand out, progressive sales experience + Ability to quickly unlock insights from data and use them to drive growth with accounts + Depth of experience in customer negotiations at key account level + Strong Business Acumen, P&L experience **What Makes You Unique** + Prior Experience with other luxury FMCG industries **Who We Are** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. **What We Offer** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \#LI #jackdaniels Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe, Africa, APAC Division Function: Sales City: London State: Country: GBR Req ID: JR-00009257