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Meaningful Work From Day One

This role is a high profile sales role within the on-trade sales function of B-F, driving mutually beneficial business partnerships with independent on-trade partners in order to deliver the strategic business priorities of the B-F signature brand portfolio.

This role provides the right candidate the exciting opportunity to specialise within the On Trade arena and work with an enviable portfolio of B-F´s signature brands. With support from the Regional Sales Manager and the wider B-F Team you will take on the responsibility of crafting and delivering bespoke sales and activation plans working with some of the most influential on-trade venues in the world. 

Pivotal to this role will be a proven track record of personal accomplishment within an FMCG environment, a high level of understanding of sales and advocacy, as well as the ability to drive a premium portfolio with a long term strategy. You will have the ability to establish and maintain an effective network within the sector at a local level and the tenacity to identify and seize genuine opportunity.

What You Can Expect

Business Partnering

Develop and evolve first class business relationships with all customers

Regular Trade Visits and attendance of relevant customer meetings

Develop and execute time bound work plan of Customer meetings including account visits plan uploaded to the salesforce platform

Work with Customer to agree and deliver Joint Business Plans 

Detect areas of opportunity and new openings to approach and sign up to build our portfolio

Build strong internal relationships across Brown-Forman’s UK operation

Work with the brand teams, category insights, finance and supply chain teams among others to effectively deliver growth and business development within defined venues

Be a key On-Trade point of contact for the business attending events and building key relationships at appropriate events and activities on territory

Lead by example in line with Brown-Forman Corporate and Social responsibility guidelines

Commercial & Strategic Planning

Demonstrate volume and value growth in line with key KPIs 

Negotiate and renew annual and seasonal commercial agreements with account(s)

Manage budget for your account base to exceed objectives

Sign up new business that are a good fit for our Signature portfolio 

Utilise data and work with the On Trade Category & Trade Marketing team to proactively maximise opportunities 

Increase Distribution, Visibility, Advocacy & Activation for BF´s signature portfolio

Utilise the CRM system fully 

Comply with all sales processes and tools 

Operative Processes 

Gain listings of products and ensure the brand availability according to our picture of success 

Maximize the prominence of our brands at each venue

Develop and execute experiences and/or brand activities that encourage trial and uptake

Ensure each customer receives the correct level and service of brand and category education

Ensure that the pricing strategy of our brands is correctly implemented in each account

Effective planning and control of the company's budget and resources

Daily/ Weekly update of the information of all accounts in the systems 

Monitoring and reporting of own activities and competition

Monitoring and complying with administrative activities of the channel

What You Bring to the Table

Specific knowledge of the On Trade

Established network within On Trade

Understanding of Route To Market and wider On Trade dynamics

Knowledge of premium spirits categories and brand education

Stand out, progressive sales experience 

Ability to quickly unlock insights from data and use them to drive growth with accounts

Depth of experience in customer negotiations at key account level

Strong Business Acumen, P&L experience 

What Makes You Unique

Prior Experience with other luxury FMCG industries

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1