LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

 

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

 

BIG 12 CONFERENCE 

The Big 12 Conference announced the launch of the Basketball All-Access Pass, a new membership program for fans at  the Big 12 Men’s Basketball Championship. This membership – which includes a Premium and Priority option – will provide fans the opportunity to purchase the same seat location for the Basketball Championship each year through 2031. The All-Access Pass will only apply to 12% of venue seating, with the remainder being unchanged. 

The program will debut for the 2025 Basketball Championship, the Conference’s first-ever 16-team tournament that will see Arizona, Arizona State, Colorado, and Utah make their Championship debut. The All-Access Pass program is being executed in partnership with global premium experiences company Legends.  

“We are thrilled to be the home of the best basketball in college athletics. As the Big 12 continues to grow, we are committed to elevating fan experience and access,” said Commissioner Yormark. “The Basketball All-Access Pass program provides our fans with a unique opportunity to purchase preferred seats for years to come, as well as exclusive benefits and second-to-none access throughout our Basketball Championships.” 

In 2023, Legends began conducting a fan survey of 12,000 Big 12 basketball fans, collecting feedback on a variety of elements surrounding the Big 12 Basketball Championship, including ticketing, seating, and fan experience. A key takeaway was fans’ desire for more premium seating opportunities, serving as a driving factor in the creation of the All-Access Pass. Legends has partnered with the Big 12 Conference to drive all sales strategy and execution for the Big 12 All-Access Pass.   

Membership will be offered in two tiers – Premium Membership and Priority Membership. Premium Membership will provide access to a floor seat or premium lower-level seats each year for all sessions, as well as access to premium clubs. The Priority Membership will provide fans access to premium lower-level seats for only the sessions their team is participating in, as well as loaded tickets for concessions. 

THE ROLE

Are you a motivated, organized sales professional who enjoys hitting ambitious goals, working on industry leading  projects, and building something special? Are you a sports-lover looking for an opportunity to grow your career and work in collegiate athletics? Are you a leader who facilitates collaboration, builds strong relationships, and gets results? 

 

Then join Legends as our Premium Sales Rep with our Big 12 Conference partnership. 

 

The Premium Sales Rep is primarily responsible for driving revenue and hitting sales goals and will lead new business  generation in the premium seating areas, Courtside, Floor Seats, Premium Tables, Prime and Lower-Level Sideline seats associated the Big 12 Basketball All-Access Pass. 

 

The Premium Sales Rep is responsible for engaging and converting existing Big 12 Athletic donors and ticket holders, while also identifying new prospects interested in purchasing premium seating. This position will be focused on prospecting, appointment setting, executing face-to-face and virtual sales presentations and securing premium seating commitments.  

 

The Premium Sales Rep should be results driven, possess an optimistic team-first attitude and a desire to be the best. We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experiences, who can communicate clearly across all platforms and work diligently to identify and convert new All-Access Pass members. The Premium Sales Rep will work under the guidance of the Vice President, Sales. 

 

ESSENTIAL DUTES AND RESPONSIBILITIES

Execute both face-to-face and virtual appointment, to share overview of the brand-new Basketball All-Access Pass, new premium seating opportunities and secure seating commitments.  Perform accurate and skilled deal closings.  Provide excellent communication, service, and steward of relationship between Legends and Big 12 Conference schools.  Serve as primary liaison between Legends and assigned Big 12 schools as a trusted and reliable partner.   Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization.  Conduct sales conversations via phone presentations, in-office meetings, events, and virtual meetings.  Entertain and nurture relationships with clients and prospects.  Provide high end service for All-Access Pass Members, including but not limited to: renewals, collection of payments, receiving executed seating contracts, cross selling as needed.  Enter all pertinent prospect and customer information in CRM platform for efficient reporting and historical purposes.  Meet or exceed all individual and team new business sales goals associated with the new premium seating products.  Serve as the expert both internally amongst the Big 12 Conference and externally with all sales prospects on all elements of the various All-Access Pass Memberships and premium seating amenities.  Must be willing to work non-traditional hours, weekends, events and game days.  The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals. 

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

 

Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization.  Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of an organization.  Excellent interpersonal verbal and written communication skills necessary.  Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure.  Ability to prioritize and meet competing deadlines independently.  Proven ability to work collaboratively in a team-oriented environment.  Effectively communicate with donors and C-level clients  Resourceful, innovative and forward thinking  Ability to handle heavy volume of outbound and inbound phone calls and emails.   Strong time management and organizational skills with an attention to detail   Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best.  

 

EDUCATION AND/OR EXPERIENCE    

Bachelor’s Degree   3+ years of prior sales experience is preferred.   Prior experience selling five and six figure deals in the professional or collegiate sports and entertainment industry is preferred. 

 

 

COMPENSATION

Competitive pay and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

 

WORKING CONDITIONS

Location: On Site

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

 

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.