At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
This role is responsible for increasing CM’s loyalty, spend & usage designing compelling
marketing campaigns, unique experiences & offers with robust communication plans for
both Premium & Entry Charge Products.
Accountable for:
· Engagement: develop & implement innovative engagement strategies and negotiations to enhance cardholder loyalty & satisfaction.
· Spend Stimulation: create and strengthen promotional offers & incentives aimed at increasing cardholder spending. Analyze spending patterns and identify opportunities to drive higher average spend.
· Identify new business opportunities or product enhancements required to improve NPS results and maintain Product relevance in the marketplace
· Ensure positive ROI: Ensure marketing and engagement activities deliver positive ROIs and contribute to the company's financial goals.
· Communication: Design & deliver robust communication plans for online & offline channels to reach and engage cardholders communicating benefits and tangible value.
· Customer Insights & external view: Gather and analyze customer data, research & external view to understand behaviours and preferences, refine engagement strategies and identify opportunities.
· Ownership and usage accuracy of Marketing budget
Minimum Qualifications
· Minimum 3-year experience in marketing, communication, loyalty, customer lifecycle.
· Superb communication/presentation skills in Spanish and English.
· Creative Thinking and problem solving abilities.
· Analytical skills and ability to interpret data to drive decision-making.
· Top interpersonal skills: candid, clear and assertive.
· Negotiation skills: capable of understanding external necessities and challenges while prioritizing business & customer needs.
· "Customer First" mindset - having in mind excellence in service and delivery.
· Curious and receptive to external and cross-functional ideas, constant seeker of trends and innovation.
· Highly resilient, proactive and motivated individual with desire to work on ambitious projects and ability to break down complex ideas into understandable and actionable messages.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesOffer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.