HSBC International Wealth and Premier Banking (IWPB)

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers look after their day-to-day finances and manage, protect and grow their wealth. Our wealth management teams provide financial planning and advice and market insight and updates, as well as products in areas such as investments, deposits, insurance, financing and foreign exchange. They include relationship managers, who work to understand the financial needs of clients and create strategies to meet their objectives, as well as technical product experts, sales managers and support staff

We are currently seeking an experienced professional to join our team.

In this role, you will:

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· Formulate and implement customer-centric proposition-led strategies, to support Premier customer growth, manage customer retention and deliver outstanding customer experience to grow the business in a sustainable manner.

· Managing premier customer portfolio to ensure portfolio qualification ratio, customer penetration, contribution per customer is improved.

· Define Premierpropositions for different customer segments, based on customer insights (from both external market research and internal analytics), and determine the optimal products and services (along with the relevant sales and service model) to be provided to the target customers to best fulfill their needs.

· Ensure product service delivery is aligned with proposition offer and customer centricity.

· Leverage on the enhanced analytical capabilities (e.g. Big Data and Machine Leaning) to better understand (through both internal profile and transactional data, supplemented by potentially external data bases) the target customers for product and service development as well as customer engagement.

· Work with Marketing to develop marketing programs and initiatives to ensure that key business programs and initiatives are promoted and communicated (including both above the line communication as well as below the line) to the target audience in the most effective and efficient manner (including both digital / online as well as non-digital /offline)