PR manager, Kohler China
Kohler Co.
**PR manager, Kohler China**
**Location:** Shanghai, China
**Job Description:**
Play a key role in developing and executing comprehensive communication strategies, including brand TPR&ePR, corporate PR to enhance the brands’ and company’s reputation, build brand awareness and foster positive relationship with stakeholders. This position requires a strategic and creative thinker with excellent communication skills and proven track record in public relations.
▪ Media relations
Build, manage and support the brand relationships with journalist, celebrities, socialites, opinion leaders, etc.
Proactively pitch and secure media coverage to increase brand visibility.
Regularly send out PR messages and follow up on all editorial results.
Identify and execute high-quality product placement opportunities/ other quality exposure.
Coordinate with PR agencies in the implementation of the yearly communication plan.
▪ PR and ePR content creation and communication
Develop compelling and engaging content for press releases, articles and other communication materials.
Ensure consistency in messaging and brand voice across all media channels.
Monitor social media channels for social sentiment and industry trends and take effective action.
▪ Event management
With tangible goal settings, propose and organize PR events based on annual marketing calendar.
Support and manage, with vendors, all set up / decoration aspects of events and to ensure the compliance with brand guidelines.
▪ Crisis management
Develop and implement crisis communication plans to effectively manage and mitigate potential issues.
Train spokesperson for the company.
**Skills/Requirements**
**Requirements:**
•University degree or above.
•8+ years PR experience in the international brands or well-known PR agencies, relevant industry, premium brands preferred.
•Fluent Chinese and English speaking and writing.
•Good analytical skills, detail-oriented, good planning and organizing skills with ability to cope with changes.
•Strong interpersonal skills. Mature, self-motivated, outgoing
**Why Choose Kohler?**
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
**About Us**
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
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