Key Responsibilities

Lead and support the planning and execution of SE Asia regions PR & Advocacy plansAble to ideate, organize and execute record breaking and flawless launch activity and events Support local strategy development, including taking an active role as part of the taskforce, attend brainstorms, gather and organize information and assist with proposals Manage specific projects that are part of larger campaign and implementation of PR plans, provide creative input and approach of innovative brand awareness initiatives Develop excellent working relationships with cross-functional teams (marketing, digital, commerce, education etc) to provide PR support as required Able to analyse campaign success and manage the collation of reports that the wider business is well informed on local PR & Advocacy initiativesManage regional and local master stakeholder list, maintain key stakeholders’ profile and relationships e.g. media, celebrities, socialites, influencers, makeup artists, develop new contacts that are important to Charlotte and the brand Manage the regional press office, including press materials and collaterals, PR calendar, NPD product ordering, creative mailer and seeding, media pitching, product loan and shooting, makeup artist bookingsProject manage influencer content collaboration and affiliate projects, content brief to ensure quality and result-drivenManage budget tracker and POs, ensure adhering to company policies Stay abreast of industry trends, able to think critically and provide strategic insights, collate competitor activities for the wider businessTake proactive ownership and map out regional action plans and deadlines