Job Summary 

To work with the Campaign and/or Marketing Manager, as your mentor and daily contact person, to setup, manage, optimise and maintain the paid search campaigns (PPC) being run out of RX Global. To ensure that they are delivered to brief, that all tracking and tagging techniques are applied consistently using the agreed methodology, and use insights to propose improvements and deliver optimisation 

Accountabilities 

Setup and manage, the paid search activities for RX Globalcampaigns associated with Google Ads, Meta, LinkedIn and other search platforms 

Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics 

Provide creative copy suggestions and graphical ad templates 

Manage Display network placement lists on AdWords and through other contextual advertising platforms 

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other elements of paid search to deliver against brief 

Provide oversight and manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives 

Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives 

Keep pace with search engine and PPC industry trends and developments 

Monitor and administer web analytics dashboards, reports and key reporting tools. 

Monitor and evaluate search results and search performance across the major search channels 

Communication to team and management on project development, timelines, and results

Qualifications/Requirements:
• 3+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience in a B2B, International and/or multi-region company is a plus

• Solid experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Proven experience working with popular PPC ad platforms (Google Ads, Meta, LinkedIn)
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
• Strong analytical skills with an ability to analyse and draw insights from data sets
• Good knowledge of excel; comfortable in analysing data sets, formulas and pivot tables
• Good verbal and written communication skills
• Flexible & Agile working attitude with good problem solving skills
• Ability to work to deadlines in a fast-paced environment
• Experience developing testing structures and compiling reporting deliverables based on performance

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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