By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **Job Purpose** The Portfolio Brand Manager is accountable for the brand strategy and full P&L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&T and other key functions, supported by digital acumen and strategic & agile decision-making — all in alignment with Takeda’s mission and values. **Role Core Responsibilities & Accountabilities** + **Develop and execute the integrated brand strategy** , ensuring alignment across all channels and stakeholder touchpoints. + **Own the strategic and operational Brand Plans at utmost innovation & quality** , including segmentation, targeting, positioning, value proposition, and omnichannel engagement & new ways of working. + **Leverage market and customer insights** to identify unmet needs, drive growth, and differentiate from competitors. + **Maximizing the time on territory** to better understand the customer & patient journeys in real life. + **Design and implement data-driven Brand campaigns** to strengthen HCP engagement and brand loyalty. + **Drive brand performance and impact** , aligning initiatives with short-, mid-, and long-term business objectives & delivering best practices within Takeda Global. + **Lead cross-functional execution** , collaborating with Sales, Medical, Market Access, Regulatory, E&C & Legal,DD&T and other key teams. + **Champion the voice of the customer (VOC)** by integrating KOL input, field insights, and market research into brand planning / execution processes. + **Build and maintain trusted partnerships with HCPs and professional organizations** to enhance brand advocacy & company reputation inline w PTRB approach. + **Co-develop innovative, compliant customer engagement tools and materials** tailored to everchanging stakeholder needs. + **Oversee omnichannel content strategy** , including digital, CRM, SEO, social media, and field force integration. + **Partner with Sales on implementation** , including joint field visits, training, and performance feedback loops. + **Manage forecasting, budgeting, and resource allocation** to maximize ROI and ensure brand health inline with the lifecycle expectations. + **Act as the internal brand ambassador** , ensuring cross-functional alignment and engagement with brand priorities. + **Lead and motivate cross-functional brand teams** , driving accountability and timely delivery of key milestones at the utmost quality . + **Support launch excellence for new products or indications** , ensuring full readiness across the value chain. **Role Mandatory Responsibilities** + **Adhere to Takeda’s Information Security and Technology Use policies.** + **Serve as a Quality Ambassador** by promptly reporting any product-related concerns to the Quality team. + **Uphold integrity and ethical conduct** in alignment with Takeda’s values (Takeda-ism). + **Complete all mandatory trainings** and ensure team compliance with relevant policies and procedures. + **Lead by example** in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team. + **Proactively raise compliance or ethical concerns** through appropriate Takeda reporting channels. **Job Dimension** OPEX responsibility: Yes Financial Responsibility: Yes Volume Impact: Yes Revenue Impact: Yes If yes, please explain the impact (Max 30 words): Owns brand P&L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution. **Role required Qualifications & Capabilities** **Qualifications** + Bachelor’s degree required; Master’s (MBA or Life Sciences) preferred. + Solid Experience in brand strategy, lifecycle management, and multichannel marketing. + Strong background in KOL management, customer segmentation, and market insight generation. + Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup. + Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings. + Fluency in English and Turkish. + Excellent communication, presentation, and analytical skills. + Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development. + Budget ownership experience; sound financial understanding of OPEX and profitability drivers. + Completed military service (for male candidates). + Valid B-class driver’s license; ability to travel. **Capabilities** + **Lead:** Takes accountability and influences without authority across internal and external stakeholders. + **Innovate / Tech Savviness:** Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement. + **Comply:** Acts ethically and ensures full adherence to legal, regulatory, and compliance standards. + **Communicate:** Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership. + **Think Strategically:** Makes insight-driven decisions that align with long-term brand goals. + **Inspire:** Builds alignment and momentum around a compelling brand vision. + **Focus:** Prioritizes high-value initiatives and consistently delivers strong results. + **Develop:** Strengthens organizational marketing capabilities and nurtures talent. + **Collaborate:** Leads cross-functional alignment to drive cohesive and effective execution. + **Adapt:** Champions innovation and guides teams through change in a dynamic environment. **Locations** Istanbul, Turkey **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time