PMM - Small Business Traffic, North American Stores Marketing
Amazon.com
The North America Stores Marketing team is seeking a Product Marketing Manager who will work to launch new strategic and cross-category programs, by developing content strategies, testing and scaling successful CX marketing strategies for browse and other high-traffic channels with a focus on Speed related initiatives, a highly visible and rapidly evolving customer benefit.
The ideal candidate is a strong product marketer and project manager who is customer-obsessed, data-driven, detail-oriented and comfortable with ambiguity. They can develop campaigns and strategy independently and see them through to execution while partnering closely with teams across marketing, creative, product and engineering.
The Product Marketing Manager will leverage experimentation and performance data to develop new and optimize existing onsite and offsite channel marketing strategies, best practices and playbooks that help customers discover and engage with rapidly evolving shipping speeds and capabilities. They will own strategies and campaign execution end-to-end; planning, asset development, targeting and segmentation, personalization, measurement, optimization and reporting.
Key job responsibilities
* Own Small Business Traffic Strategies and Execution
* Develop and manage omni- channel, high-traffic, high-visibility speed campaigns and launches and ingresses to the small business content
* Work closely with product and tech teams to test and implement new features and experiments
* Own and execute marketing-led experimentation; test, optimize, scale, and automate successful traffic-driving strategies
* Track KPIs and progress to goals to measure the success of CX, campaigns, experimentation, and new initiatives
* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
* Actively investigate and suggest new ways to help customers discover products from small businesses on Amazon
* Manage and report on project status and results
The ideal candidate is a strong product marketer and project manager who is customer-obsessed, data-driven, detail-oriented and comfortable with ambiguity. They can develop campaigns and strategy independently and see them through to execution while partnering closely with teams across marketing, creative, product and engineering.
The Product Marketing Manager will leverage experimentation and performance data to develop new and optimize existing onsite and offsite channel marketing strategies, best practices and playbooks that help customers discover and engage with rapidly evolving shipping speeds and capabilities. They will own strategies and campaign execution end-to-end; planning, asset development, targeting and segmentation, personalization, measurement, optimization and reporting.
Key job responsibilities
* Own Small Business Traffic Strategies and Execution
* Develop and manage omni- channel, high-traffic, high-visibility speed campaigns and launches and ingresses to the small business content
* Work closely with product and tech teams to test and implement new features and experiments
* Own and execute marketing-led experimentation; test, optimize, scale, and automate successful traffic-driving strategies
* Track KPIs and progress to goals to measure the success of CX, campaigns, experimentation, and new initiatives
* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
* Actively investigate and suggest new ways to help customers discover products from small businesses on Amazon
* Manage and report on project status and results
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