**Company description** With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that understanding people is at centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. **Responsibilities** • Analysing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible • Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants • Developing various options for media plans based on the client's objectives • Analyzing the client's post-campaign results and recommending refinements • Interacting with internal and external partners to evaluate, implement, and maintain a media plan • Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards • Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty • Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns • Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business. • Ensure the correct deployment & implementation of o on-going brand campaigns o Application tools on both strategic and implementation level of planning o Application of BARC Software & other media software’s at various stages **Qualifications** ▪ 10+ years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts ▪ Demonstrable experience with building effective advertising campaign ▪ Marketing & Media Understanding and Knowledge- thorough understanding of how marketing and advertising works. ▪ Working knowledge of Media Softwares like BARC, TAM, MAP ▪ Excellent interpersonal, communication & presentation skills ▪ Strong client facing and project management skills ▪ Efficient team player ▪ Strong Strategic thinking capabilities. ▪ Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning ▪ Adaptive and keen to learn on the digital ecosystem ▪ Familiar with the timelines, processes and needs of the implementation of all media