Performance Media - Intern
Publicis Groupe
**Company description**
**OVERVIEW**
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
**Responsibilities**
**THE ROLE**
The Performance Marketing intern will be working with the Search team in driving strategic expertise within the team, helping to develop innovative search strategies to meet and exceed client business objectives and leading tactical execution, and optimization for search programs. They will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities.
**KEY RESPONSIBILITIES**
+ Manage & activate SEM plan / strategy for clients.
+ Participate in regular communication with Clients, Internal teams, and planners.
+ Lead meetings to present analysis, insights, and recommendations to clients and internal team members.
+ Implement best of search practices across all search tactics managed and ensure best practices are being utilized by analysts
+ Social search, video search, online directory search, and more. Build continuous knowledge around advanced search opportunities.
+ Search engines (Google, Yahoo, MSN, Bing, etc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
**Qualifications**
**REQUIREMENTS**
+ Strong command of search engine research and reporting resources
+ Highly proficient in PowerPoint and Microsoft Excel.
+ Strong Interpersonal and teamwork abilities, collaborative approach/attitude.
+ Excellent written and verbal communication skills
+ Can multitask, prioritize and balance time across client campaigns while maintaining profound attention to detail
+ Willingness to learn new skills and display comfort in a complex field that is fast evoving
+ Applicants should be Malaysian citizens or hold a relevant valid visa to work in Malaysia.
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