Job Title: Performance Marketing Specialist (Paid Social)
Reports To: Performance Marketing Manager
Team: Digital (Paid Marketing)
Location: Reading
Job-Type: Full-Time, Permanent

Purpose of the Role:
This role will work with the Performance Marketing Manager and wider Digital Marketing / Campaign team in the creation, execution and management of our performance Paid Social Media marketing activity. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced environment. You will have hands on performance marketing experience, a deep passion for all things digital, thrive off results and a passion for retail.

Duties & Responsibilities:Assist the Performance Marketing Manager and wider Digital Marketing / Campaign team with the effectiveness of online campaigns, with responsibility for planning, executing, and optimising in-house paid social campaigns across Meta, TikTok, Pinterest, and future channelsOwn and evolve the Paid Social roadmap, identifying opportunities to scale channels effectively, driving growth and efficiency in performanceMake data-driven decisions to enhance campaign strategy, targeting, and budget allocationCollaborate closely with the Campaign and Trade teams to align creative assets and campaign timing with key trade priorities and commercial momentsMaintain a structured A/B testing roadmap, analyse performance outcomes, and produce regular performance decks and insight reportsReport on and analyse all activity, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform subsequent activityWork with and support the management of channel and agency partners to support digital marketing campaigns and activities (Meta, TikTok, Pinterest)Work closely with our agency partner for driving optimisations across our paid media activity focused on driving in-store footfall across key marketsSupport and deliver ad hoc initiatives such as gift card support, Primark Repair workshops, and lead-gen campaigns to drive email sign-ups as and when requiredResearch new developments and trends in digital marketing. Identify new paid acquisition and testing opportunities, communicate your findings to the team and develop ideas based on your findingsWorking with analytics, metrics and dashboards, distributing this information via regular reporting to all key stakeholdersSupport in budget management and the processing of invoices Use data sources and our listening platform to provide insights and shape our marketing directionOther business duties and requirements as assignedSkills & Experience:3-4 year’s experience in performance marketingA solid understanding across performance marketing channels Proven track record using Meta Business & Ads Manager. TikTok and Pinterest (Desired)Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholdersStrong numerical and quantitative analysis skillsStrong understanding of analytical tools, Google Analytics etc.Ability to work efficiently under pressure on multiple projects in a fast-paced environment Self-motivated, ability to work of own initiative and in a team environmentA flexible, approachable attitude with good problem-solving skillsExcellent verbal communication and copywriting skills and the ability to relay information to key stakeholders