Performance Marketing Manager (Tinder Japan)
Match
Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
We're looking for a Performance Marketing Manager to lead our user acquisition efforts and elevate brand perception for Tinder in Japan. This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment.
If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you.What You’ll DoReporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines.Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.Update and maintain campaign performance dashboards for Japan in partnership with media agencies.Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort.Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.Ensure accurate attribution setup through MMPs for app journeys.Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.
What We’re Looking For5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgetsStrong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIsProven success managing multiple complex initiatives with strategic focus and operational excellenceHands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution toolsStrong analytical skills with proficiency in Excel/Google SheetsComfortable working with large datasets and presenting insights in a structured mannerStrong understanding of full funnel metricsAbility to prioritize for maximum business impact in a high-velocity environmentExceptional interpersonal skills and a team-first mindsetFluent in both Japanese and English
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
We're looking for a Performance Marketing Manager to lead our user acquisition efforts and elevate brand perception for Tinder in Japan. This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment.
If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you.What You’ll DoReporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines.Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.Update and maintain campaign performance dashboards for Japan in partnership with media agencies.Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort.Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.Ensure accurate attribution setup through MMPs for app journeys.Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.
What We’re Looking For5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgetsStrong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIsProven success managing multiple complex initiatives with strategic focus and operational excellenceHands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution toolsStrong analytical skills with proficiency in Excel/Google SheetsComfortable working with large datasets and presenting insights in a structured mannerStrong understanding of full funnel metricsAbility to prioritize for maximum business impact in a high-velocity environmentExceptional interpersonal skills and a team-first mindsetFluent in both Japanese and English
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