SUMMARY

It’s a data-driven Performance Marketing Lead to oversee our digital marketing investments in China and drive conversion performance across channels

Responsible for tracking and optimizing the full funnel conversion journey, leading the development of our official website and sCRM platform, and establishing an integrated data infrastructure across different digital touchpoints to support growth

Reporting to the China Consumer Marketing Lead

KEY RESPONSIBILITIES

Lead performance marketing strategy and execution across digital channels (e.g., search, social media, content platforms, Resmed official website and WeChat accounts), with a strong focus on conversion optimization

Build and refine end-to-end tracking frameworks to measure performance across the full funnel from impression to conversion

Oversee the development and operations of the official website and sCRM platform to enhance user engagement and conversion

Collaborate closely with social media, campaign, provider marketing stakeholders, e-commerce and channel sales teams to align marketing execution with business objectives

Design and maintain a unified data dashboard and reporting system to enable data-driven decision-making

Monitor and analyze performance data, generate actionable insights, and drive continuous improvements

QUALIFICATIONS

Reporting to the China Consumer Marketing Lead

Proficient in major digital advertising platforms (e.g., Search, Douyin, WeChat Ads, Alimama)

Experience in building and managing CRM/sCRM platforms is a strong plus

Strong analytical skills and proficiency in local tools

MINDSET AND BEHAVIOURS

Build Relationships (Collaboration): Establish connections with others to accomplish work.

Develop people: Help others become more effective through strengths, expectations, encouragement and coaching.

Lead Change: Recognize that change is essential, set goals for change and lead purposeful adaptations to work that align with a stated vision.

Inspire others: Inspire others through vision, confidence, challenge and recognition.

Think critically: Seek information, critically evaluate information, apply knowledge and solve problems.

Communicate clearly: Listen, share information concisely with purpose, and be open to opinions.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!