Are you passionate about supporting and scaling the AWS Partner success?

AWS Training and Certification Marketing (T&C) is seeking a smart, talented and experienced partner marketing manager to lead global AWS Training Partner (ATP) marketing programs and special projects for our ATP with digital capabilities business. This role will play an influential role in a rapidly growing business and transform the way we interact with ATPs at scale. It will be instrumental in establishing a scalable, structured framework to empower the marketing capabilities of our ATPs and AWS marketing resources.

We are looking for an experienced marketing manager with a deep understanding of indirect marketing strategy and a passion for enabling strategic partners. As part of the global T&C Marketing team, this role will be responsible for owning and scaling a variety of marketing initiatives and tools including global campaigns, launches, incentive programs, co-branded content, and global training partner events and sponsorships.

You should have a strong track record of success in designing impactful channel marketing programs, analysing marketing effectiveness, modifying programs based on data, and clearly articulating results to stakeholders. The ideal candidate will have superior communication skills, strong attention to detail, a collaborative work style, and an unparalleled work ethic. You will be comfortable with planning and executing on various stages and types of channel marketing programs; demonstrate effectiveness working in a fast-paced, high-pressure entrepreneurial environment with a strong desire to roll up your sleeves; and have proven experience managing priorities and working across a number of internal stakeholders and local T&C Marketing teams.


Key job responsibilities
•Act as the primary global stakeholder to define the marketing strategy of the ATP with digital capabilities channel.
•Serve as main point of contact to define and develop the joint AWS/ATP value proposition to our customers. Support production of messaging which ATPs can use to target customers.
•Collaborate and design product launches through our ATPs for new and exciting content co-developed with AWS and our Partners.
•Develop and oversee the Marketing Development Funds (MDF) program for ATPs with digital capabilities. Provide framework, build joint marketing plans, and track/measure overall effectiveness and ROI.
•Ensure the value of ATPs with digital capabilities is defined and promoted via relevant AWS marketing channels (website, social, etc.).
•Create a consistent framework for sponsorship / integration at AWS field marketing events for our ATPs with digital capabilities.
•Create new collateral and enablement to speak to our ATPs with digital capabilities. Work with global T&C content team to identify relevant marketing material to support ATP lead generation efforts.
•Maximise the value of APN Central as a marketing resource library for ATPs by creating and launching co-branded content for ATPs with digital capabilities to leverage.

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.


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