Paid Media Specialist

Description:

The Paid Media Specialist is responsible for managing and optimizing paid campaigns to drive engagement and conversions for multiple customer journeys. This role focuses on executing paid media strategies, ensuring cohesive implementation across multiple platforms, and analyzing data for insights and optimizations. This individual will manage ads campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Additionally, the ideal candidate has email marketing campaign experience.

Key responsibilities:

Develop, execute, and optimize ad campaigns across platforms for nurturing specific customer journeysCollaborate with the creative team on ad content aligned with target customer segmentsMonitor daily ad spend, audience performance, and A/B testing across campaignsProvide ongoing actionable insights into campaign performance to relevant stakeholdersDefine, measure, and evaluate relevant paid media KPIsStrategize segmented email campaigns for sales enablementBuild automated email workflows, drip campaigns, and nurture sequencesEnsure all messaging aligns with brand voice and funnel strategyCollaborate with internal teams to align campaign strategies with other merchandising and marketing efforts

Qualifications:

3+ years of experience in digital marketing, PPC, or related fieldStrong knowledge of Google Ads, Meta Ads, and LinkedIn AdsEmail marketing experience preferredProven analytical skills with proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).Ability to think strategically and execute effectively in a fast-moving environment

LICENSES & CERTIFICATIONS: None required.

SUPERVISORY RESPONSIBILITY: No Supervisory Responsibility

BUDGET RESPONSIBILITY: Yes

COMPANY INFORMATION: Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

DISCLAIMER: This job Description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.

Not the right fit?  Let us know you're interested in a future opportunity by joining our Talent Community onjobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.