Seattle, WA, US
23 hours ago
Paid Media Marketing Manager, Display, Amazon Photos
Amazon Photos helps consumers preserve, organize, share, and relive their memories. The service comes with unlimited photo storage for Prime members with apps available on iOS, Android, Web, Desktop. The service is also integrated into Alexa devices such as Echo Show and Fire TV. We have ambitious goals to scale growth and adoption of the service around the world and delight our customers with a great memories product.

We are looking for an experienced Paid Media marketing professional to help drive worldwide customer acquisition through our Display and Paid Media channels. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.


We are looking for candidates with:
• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through Paid Media channels.
• Excellent time management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously.
• Exceptional analytical skills with a strong bias towards decision making based on data.
• Advanced Excel user able to use it to analyze, extract insights and present recommendations.
• The ability to make things happen quickly with large, less nimble partners and/or teams.
• Superior verbal and written communications skills with attention to detail. Ability to take, drive and/or influence strategic decisions.

Key job responsibilities
• Drive paid advertising initiatives via Display, App Marketing and Paid Media channels to drive WW customer acquisition for Amazon Photos.
• Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition.
• Continuous A/B testing in paid media channels including creative imagery, messaging and CTAs.
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.
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