Company Description

WHAT YOU’LL DO
As the Owned Media Specialist, you will develop and implement the strategy for owned media channels in close collaboration with global and regional Strategy & Planning teams as well as cross collaborating with other teams within the Region. You will:

Oversee owned media planning, content analysis, development, and distribution to drive engagement, brand awareness, and customer loyalty.Build a comprehensive content calendar based on customer insights, segmentation and commercial plans.Build and manage the owned media plan aligned with the commercial needs and the brand building communication needs.Define segmentation strategy in collaboration with CRM SpecialistManage the daily operations and optimization of owned channels: push and emailAnalyze campaign performance and continuously improve strategies using dataDefine goals and KPI’s and Follow Up themSupport on the Owned Media Budget managementEnsure a strong owned channel perspective in the overall planning process.Collaborate with CRM, Loyalty, Digital, Content Operations, and other regional teams to align actions with business objectives.Support and mentor teams to successfully execute owned media plans.

WHO YOU’LL WORK WITH
You will work closely with global and regional Strategy & Planning teams, Digital, CRM, Loyalty, Content Operations, and the Controlling teams. You'll collaborate cross-functionally to ensure alignment across all touchpoints and deliver the right content to the right audience at the right time. Your role includes supporting internal teams and maintaining a feedback loop with insights and content units.

WHO YOU ARE
We are looking for people with:

A bachelor's degree in Marketing, Advertising, Communications or a related field (post-graduate degree or certifications are a plus).5+ years of experience in owned media planning, content marketing, or digital communications.Proven skills in owned media strategy, audience engagement, and data analysis.Experience working with Hightouch, Jira and analytical platforms such as Power BIStrong communication, presentation, and leadership skills.

And people who are:

With very strong analytical skillsAnalytical, creative, and commercially driven.Collaborative and effective in fast-paced environments.Passionate about customer insights and turning them into strategic actions.Able to manage multiple projects and meet deadlines with a hands-on attitude.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​H&M Incentive Program (HIP) – a global program rewarding long-term dedication.Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

As part of our Equality Plan, at H&M we promote genuine equal opportunities for women and men in all recruitment and professional development processes.​