Location of Role: (No EXCEPTION)
Nashville, TN Austin, TX Broomfield, COThis role sits at the intersection of product strategy, marketing, and sales, with a mandate to craft compelling narratives, arm customer-facing teams with unbeatable competitive insights, and accelerate adoption of OCI’s M&E solutions. You’ll work hand-in-hand with inbound Product Management, Engineering, and Sales to turn technical innovation into market-leading offerings that resonate with studios, broadcasters, streamers, and other M&E customers.
Key Responsibilities
Market Leadership & Differentiation
· Define clear, differentiated positioning for OCI’s M&E services, tailored to key customer segments (e.g., animation studios, live broadcasters, etc.).
· Develop battle-tested competitive battlecards, pricing benchmarks, and win/loss analysis to empower Sales and Partners.
· Lead analyst relations efforts, shaping market narratives through briefings and research collaboration.
Go-to-Market Execution
· Own end-to-end GTM strategy for product launches, from messaging and pricing to sales enablement and campaign orchestration.
· Build launch playbooks, solution briefs, and customer-facing content (whitepapers, case studies, demo scripts).
· Partner with Marketing and Sales to develop demand-gen campaigns that drive pipeline and adoption.
Sales & Partner Enablement
· Equip global Sales, Solution Architects, and Partners with training, tools, and competitive tactics to close deals.
· Create partner-ready GTM kits for strategic ISVs and system integrators, enabling co-selling and co-marketing.
· Serve as a trusted advisor to field teams, providing real-time insights on market trends and customer needs.
Customer & Market Insights
· Conduct win/loss interviews, market research, and trend analysis to inform product strategy and roadmap.
· Be the "voice of the customer", synthesizing feedback into actionable recommendations for Engineering and Product.