Working at Heineken

Do you want to be part of a dynamic company with an inclusive culture and an international background? Would you like to enjoy our passion, we share with our consumers, during work? Join us, if you are ready to work on tasks and projects with high responsibility in an exciting, innovative market environment, where we appreciate and support you to realize your personal ambition!

 

About the Trade Marketing Manager role:

If you're passionate about connecting strategy with execution and making an impact at every touchpoint - this role is for you.

As a Trade Marketing Manager, you’ll be at the heart of shaping channel strategies and bringing category plans to life across both on- and off-trade environments. You’ll ensure shopper and customer initiatives are flawlessly executed - on time, in full, and with impact, including across events and world- class sponsorships like UEFA Champions League and F1.. Furthermore, you’ll lead integrated commercial planning, aligning teams and driving results through smart, cross-functional collaboration.

In this role you will be part of both the sales and marketing leadership teams and will be reporting to the Sales Director.

 

Ready to shape how our brands show up in the market? In this role, you will

Turn portfolio priorities into powerful channel strategies Lead cross-functional commercial planning and own the annual activity calendar Drive category excellence and create standout in-store experiences Transform insights into bold, business-driving initiatives Oversee BTL activations, events, and customer journeys Execute and optimize the full POS process aligning with brand and channel strategies ensuring visibility and impact Drive strategic thinking behind event activations and ensure seamless execution in collaboration with cross-functional teams Chair the Commercial Leadership Meeting and steer integrated planning Manage budgets across ATL, BTL, and POS with a sharp eye on ROI

Requirements:

University/college degree Economics, Commercial, Marketing Minimum 10 years of experience in commercial field, having experience in Trade Marketing and at least one additional commercial field Minimum 3 years’ experience in leading teams Shopper understanding – key consumer drivers, research methodology, analytical skills Experience in category management Proven success in driving BTL execution Category/portfolio/brand understanding Development culture builder Good communication and presentation skills Fluency both in English and Hungarian Driving license

What we can offer:

International environment with a stable company background Diverse, friendly team who can celebrate success together Passionate and professional team players as colleagues Modern, inspiring office in Budapest and home office opportunity (50% home office) Development opportunities (functional and leadership) Opportunity of an international career Long-term, full-time employment Some of Hungary’s favourite beer brands: Soproni, Heineken, Gösser and Birra Moretti A variety of benefits

 

At HEINEKEN, we don’t just accept difference - we believe in it, we support it, and we thrive on it for the benefit of our employees, our products and our community. HEINEKEN is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.