Key Responsibilities:
• Accountable for the content, quality and navigation of the online store and communication channels, to deliver the best customer journey.
• To Build, Execute, Analyse and report on all digital marketing campaigns & content across channels.
• To deliver on Omni KPIS using all levers, engaging content, site & storefront.
• Manage customer acquisition and retention.
• Accountable for brand campaign management – includes the execution of digital campaigns & the full suite of digital channel reporting
• To align digital content across all digital channels.
• Manage content calendars together with merchants.
• Liaise across Buying, Marketing and Bash
Experience & Qualification:
• Digital marketing/ Marketing/ Ecommerce qualification
• 5 years experience in ecommerce/omni platforms
• Experience working in cross functional teams
• Experience with content creation
Skills:
• Customer obsessed, everything is about the customer
• Strong content creation & creativity
• Building relationships across teams
• System savvy, this role needs an online guru
Behaviours:
• Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Organizational savvy - understands and navigates dynamics created by processes, systems, and people
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.