Online Customer Marketing Manager
Logitech
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Aligning with Japan’s business strategy focusing on Online (ONL) business in consumer field, ONL Customer Marketing Manager will take a significant role to grow Amazon and DTX(D2C) Sell-out (SO) in both Personal Workspace (PWS: Mice, Keyboard, Webcam, Headset, iPad Keyboard) and Gaming devices (Gaming Mice, Keyboard, Headset, and Wheel).
Reporting directly to Online Sales Head, this position will have responsibility for the entire SO in Amazon and DTX by optimizing Ad (Display Ad & Search) and upgrading contents.
This position will take full ownership for ad optimization such as spending mix for the entire categories to maximize Amazon and DTX SO.
**Your Contribution:**
+ Maximize SO and increase market share for the entire categories in Amazon and DTX
+ Develop and design Ad optimization for the growth of Amazon and DTX SO (Category spending mix, DSP/Search spending mix, Incrementality/ROAS)
+ Develop and execute an appropriate media strategy
+ Implement PDCA cycle and scale up
+ Optimize Media budget
+ Develop and build data-driven marketing
+ Devise a media strategy to deliver short, medium and long term wins in the online channel
+ Align with HQ/AP for global strategy
+ Work with the local team, Amazon team, 4P, Marketing, Finance, to develop annual/quarterly SO plans and track constantly
+ Achieve SO growth targets, deliver financial metrics across each category
+ Provide weekly media reporting of performance against target and market activity
+ Liaise with Ad agency partners to drive implementation of capabilities
+ Continuously look for opportunities to optimize shopper conversion via relevant shopper insights
+ Partner with Global & Region Logitech team to drive learning from other markets and to share best practices
**Qualifications:**
**Required Experience**
+ E-Commerce/digital marketing (AMS/Amazon Marketing Service) > 3year
+ E-Commerce/digital marketing data analysis > 3year
+ Extensive knowledge about the EC in CE, PC, or FMCG industry
**Required Technical Skills**
+ In depth understanding of EC landscape and best practice, especially on Amazon platform
+ Proficient in data driven digital marketing programs and contents upgrade
+ Ability to manage Ad agency partners
**Required Competencies**
+ Analytic skills, understanding data to optimize future plans
+ Business acumen
+ Accountability
+ Honesty and integrity
+ Proactive, energetic, self-starter
+ Highly collaborative and communicative
+ Able to analyze and problem solve and an attitude for interpreting and reporting changing business trends
+ Business English
\#LI-LC1
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Por favor confirme su dirección de correo electrónico: Send Email