1. Execute / implement national & regional marketing plans (weighting%: 45%)                         

1) Efficacy \Quantity\Quality\Accurate coverage of depth customers2)Effective and accurate resources allocation through close collaboration and communication with CMKT   3) Train regional sales force                                                                                                                        4) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate                                                                                                                    5) Product specific regional sales and A&P budget                                                                               6) Organize regioanl activities  (CME programs, symposia , etc.)                                                    7) Attend regional sales weekly meetings

2. KOLs management   (weighting%: 35%)                      

   1) KOLs personalized platform build up                                                                                                                       2)Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies                                                                           3)KOLs list maintenance and organize routine X-functional team review                                                                               4)KOLs coverage as speaker usage                                                   5) Advocacy of DUPI as first-line choice in any omni-channel of sanofi

3. Participate in national marketing plan development  (weighting%: 5%)                                                    

   1) Participate in annual long range strategic planning ( 3-year plan)                               2) Participate in annual marketing tactical budget plan ( 1-year plan) 

                       

4. Develop area marketing plans  (weighting%: 5%)                                                                           

   1) Propose regional tactical cycleplans ( 4 times per year)                                                                  2) Report local market info to central ( on a monthly basis)

5. Regional brand management  (weighting%: 7%)                                                                             

   1) Organize Brand Champion                                                                                                                       2) Paticipate brand team, Implement\tracking activities implementation; provide the required data and insight for brand plan                                                                                                              

                                                                                                                            

6. Regional market intelligence  (weighting%: 3%)

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College Degree or Above

Experience & knowledge:

At least 3 years with pharmaceutical industryAt least 1 years sales force management experienceIndustry/product knowledge

Core competencies:

Good marketing planning skillsGood project management skillsGood KOLs management skillsGood selling skillsGood interpersonal skills

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