Seoul, Korea, Republic of
10 days ago
Oncology Korea Marketing Lead

Role Summary

Lead the Oncology Korea marketing team to ensure high standard of professional marketing and develop organizational capabilities to be effective in strategic/financial planning and execution for in-line/ new products to achieve aspirational goals of Oncology TA. This position reports directly to the Oncology TA Lead.

ROLE RESPONSIBILITIES

Business Planning: Lead Oncology OP, BP and LRF to drive sustainable growth in revenue with optimal resource/capital allocation Marketing Strategy: Lead the development and implementation of growth strategies for all oncology in-line portfolio(including Ibrance, Lorviqua, Elrexfio, and other in-line assets) and pipelines Market access strategy development: External environment shaping, Innovate and sustainable access modeling, pricing strategy development  and engage ICO/Global commercial/GAV/medical colleagues on board New product planning: Lead strategic launch of new products with local data generation, stakeholder mapping and engagements, commercial strategic plans and ICO/Global cross functional team engagement    Performance Management: Set up measurable outcomes and tracking KPI, working with sales and cross functional teams to deliver financial commitment aligned Organizational development: Actively encourage marketing teams to participate in the best- in-class marketer program and explore creative ways of thinking, working and collaborating. Lead positive cultural environment for colleagues to stay motivated External Relationships: Manage a range of relationships with key opinion leaders, medical societies and relevant government stakeholders

QUALIFICATIONS

7yr+ sales/marketing experiences in pharmaceutical industry Oncology experience highly recommended Portfolio management experience New product development/launch experience Strong strategic/analytic capability High level of competencies in communicating with senior management Proven leadership in engaging cross-functional and cross-TA stakeholders  
 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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