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Quote from Hiring Manager

"We’re looking for a dynamic leader in the on-trade, someone ready to inspire a team, unlock new routes to the market, and elevate our customer-centric approach to transform the way we do business.”

Meaningful Work From Day One

This is a leading position within the on-trade function of Brown-Forman Spain, responsible for developing the On Trade channel strategy and delivering on key performance indicators including managing distribution volume, brand education, visibility and promotions for the B-F portfolio within the On Trade. This is also a role which requires a significant amount of influence and an ability to lead, inspire and empower a team. The role will require the ability to drive business development in the on-trade channel as well as creating, implementing and executing the national and regional on-trade strategy for Brown-Forman Spain.

You will establish effective and trusted business partnerships across the B-F organization and nurture a team culture capable of developing a team that will grow in capability, delivering first-class execution within the managed on trade channel.

What You Can Expect

On-Trade Channel Strategy

Developing and executing the On Trade channel strategy based on  priorities & objectives

Communicates the channel’s vision and provides strategic inputs to other departments in the company

Maximize B-F Brands’ share of voice within the On Trade/Wholesale channel

Grow market share within the On Trade channel of B-F Portfolio

Business Partnering

Define/improve strategic relationship with customers

Ensure effective communication between Marketing, trade marketing and On Trade teams to ensure perfect execution of the Channel and customer strategy

Commercial & Strategic Planning

Develop account plan ensuring it delivers sustainable value growth, promotional activity, visibility, logistics and financial information along with KPIs for measuring results

Support sales leadership team in developing and definitions annual plans

Develop and communicate annual commercial strategy and work to align with the overall Spain commercial strategy including goals and KPIs.

Work with Trade Marketing team to develop annual promotional plans

Lead the Team on the annual negotiations.

Partner with Finance to manage annual budgets

Business Planning and Analysis

Cooperate with Brand Managers, the Sales Force and Finance in planning and budgeting processes, ensuring the integration of the Brown-Forman brand strategies into the On Trade channel strategy

Executing and evaluating annual On Trade promotion activity plan aligned to brand plans and delivering maximum return on investment

Provides leadership team with regular brand status reports

Team Management & Development

Provides strong leadership and direction to the team

Acts as a role model of B-F values and culture

Helps design and ongoing improvement of the structure of the On Trade channel team, consistent focus on improving effectiveness and efficiency of field sales staff;

Leads a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued

In collaboration with HR department, identify the organizational capability gaps and addresses them through appropriate learning and development programs

Supports team development by providing opportunities and coaching to the team with on-going appreciative & constructive feedback

Feed a winning and caring culture in the team, effectively leverage the performance management process.

Engages the team in company’s visions and directions and motivate the team to make active contribution

Ensures effective training and development 

What You Bring to the Table

Experience: 10 years experience in FMCG industry, preferably spirits / image products

Understanding of On premise channel dynamics and structure

Fluent in Spanish & English, both spoken and written

Great analytical skills, commercially savvy and solution focused to solving problems

Superior communication skills (influencing, listening, presentations, written)

Ability to build strong relationships at all levels with strong stakeholder awareness 

Collaborative team player, with conflict management skills

Adaptable, flexible and resilient 

IT literate - MS Office applications & Google applications

What Makes You Unique

Excellent presentation skills and translating sales information in a clear, concise and visually appealing way

Strong business acumen and judgment along with strategic capabilities

Experience in project management, strategy execution and negotiation.

Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L3

Number of Openings Available:

1