The On Premise Marketing Manager (OPMM) is a national role that focuses on the development, implementation and cultivation of the Red Bull brand image as well as increasing the Red Bull share of mind and consumption in the On Premise environment. The OPMM is a strong collaborator, interfacing with all key stakeholders to maximise impact of and leverage major On Premise image building and consumption driving initiatives. The OPMM trains the On Premise team in the use of all new On Premise marketing tools and added value concepts, ensuring increased availability, visibility and activation of Red Bull at the POS. The OPMM is a key contributor to the annual On Premise business plan, by identifying and defining insights which will lead to new, implementable activities, programs and strategies as well as subsequently developing appropriate strategies and tactics.