Main job function

To represent premium liquor brands within the on-consumption channel (bars, restaurants, hotels, clubs), driving brand visibility, consumer engagement, and sales through strategic activations, relationship building, and education.

 

Qualifications

Skills & Competencies

Excellent communication and presentation skills. Strong understanding of mixology, spirits, and beverage trends. Ability to work flexible hours, including evenings and weekends. Self-motivated, energetic, and passionate about premium liquor brands. Comfortable with CRM tools and basic reporting systems.

 

 Key Responsibilities

Sales & Account Development

Build and maintain strong relationships with key on-premise accounts. Drive sales through menu placements, staff engagement, and upselling strategies. Identify new business opportunities and expand brand presence in the hospitality sector.

Brand Representation & Education

Act as the face of the brand at events, tastings, and trade shows. Educate bartenders, waitstaff, and venue managers on product features and brand stories. Conduct training sessions and product demonstrations to enhance brand knowledge.

Promotions & Activations

Plan and execute in-venue activations, including themed nights, tastings, and cocktail showcases. Collaborate with marketing teams to roll out seasonal campaigns and promotions. Monitor and report on activation performance and consumer feedback.

Market Intelligence & Reporting

Gather insights on competitor activity, market trends, and consumer preferences. Provide regular reports on sales performance, account activity, and brand visibility. Offer strategic input to improve brand positioning and campaign effectiveness.

Required Qualifications & Experience

Minimum 3 years’ experience in liquor sales or brand representation, preferably in the on-consumption channel. Strong network within the hospitality industry in Johannesburg. Proven ability to drive sales and execute successful brand activations. Valid driver’s license and willingness to travel locally.

Skills & Competencies

Excellent communication and presentation skills. Strong understanding of mixology, spirits, and beverage trends. Ability to work flexible hours, including evenings and weekends. Self-motivated, energetic, and passionate about premium liquor brands. Comfortable with CRM tools and basic reporting systems.

Preferred Attributes

Creative thinker with a flair for event planning and brand storytelling. Professional appearance and confident public speaking ability.

Remuneration

R34800.00

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.