Job Description :

O2O Supervisor

Do you thrive at the intersection of digital strategy and fast-moving consumer goods? We’re seeking a dynamic O2O Supervisor to shape the future of our e-instant retail channels and drive transformative growth in China’s competitive retail landscape.

About this role

As O2O Supervisor, you will be the ​​strategic architect and frontline commander​​ of our digital commerce operations across key platforms (Meituan, Ele.me, JD Daojia, etc). Your mandate is to ​​orchestrate end-to-end channel dominance​​ – from planning to execution – ensuring our iconic brands win in China’s hyper-competitive O2O landscape.

 

You will be responsible for:

Crafting channel-specific growth roadmap for platform and key accounts, designing integrated campaigns (IP collaborations, performance ads, promotions), and translating consumer insights into tactical playbooksLeading cross-functional collaboration – mobilizing brand equity, aligning Sales agenda(KA/Regional/E-commerce), complying with the compliance and risk governance requirement – throughout the planning and execution phase.Monitoring real-time market intelligence (sales/share KPIs, resource ROI, distribution lift), conducting post-campaign analysis, and deploying rapid countermeasures to secure sustainable growth

 

To be successful in this role, you will need:

Relevant working experiences in O2O /KA/channel marketing, preferably in total beverage alcohol category.Mastery in synchronizing multi-stakeholder (Marketing/Sales/Finance/Legal) and external customers.Innate ability to intercept platform data streams, pinpoint growth levers, and transform numbers into actionable combat orders.Proven capacity to lead multi-front campaigns execution while maintaining strategic focus.Business English proficiency.

 

Working with Us

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

 

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

 

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

 

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.                     

                               

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Shanghai

Additional Locations :

Job Posting Start Date :

2025-07-11