Job Description:
Role: NKAM E-Commerce
Business Unit: Mars Pet Nutrition
Location: Hyderabad
Key Responsibilities:
Full responsibility for the ecommerce account and implementation of the activity plan, to managing online sales plans and execution, brand and corporately developed sales & marketing programs presentation on retailer sites, coordination of digital marketing campaigns and best in class product presentation with ecommerce Trade Content & e merchandising managers.
Implement, measure and monitor the performance of each account plan (NSV, ledger targets, invoice issues and payments, budget, case fill) taking decisive action to deliver sales revenue in line with plan. Implement the sales vision for retailers including utilizing the principles from global playbook.
Ensure national agreements are implemented and optimized as well as contribute to the development of sales and marketing programs designed to meet or exceed sales volume objectives for the online partner.
Customer Business Development through execution of category best practices and insights, and development of common strategic initiatives. Develop retailer wise portfolio & execution strategies to build category relevance. Drive activities & strategies that help market share gain for Mars Pet Nutrition.
Develop customer engagement through initiatives like Joint Business Planning, Top 2 Top meetings, road shows, etc. Develop a mutually beneficial JBP with Key customers with clearly defined KPIs and review mechanisms. Conduct regular reviews on the progress of JBP KPIs.
Prioritization and deployment of available spends towards strategic focus areas and activities for chains and brands. Track utilization and effectiveness of trade spends in activities.
Work closely with Customer Marketing Team to develop solutions around High class visibility elements on the ecommerce portals. Optimize cost to serve and profitably manage account visibility investments, and design and execute activation programmes. Closely work with finance and Customer’s finance function to drive reconciliations as per the agreed Terms of Trade
Work on Mars signature processes in the area of Account Management and Demand Planning
Be the key customer contact representing Mars Petcare in day-to-day inquiries as well as in key account negotiations
Job Specifications/Qualifications
Education & Professional Qualification
MBA from a Tier-I B-School with 3-4 years’ experience
Knowledge/Experience
Must have exposure of at least two years in either Key Account Management or Category Management (if working with a retail group)
Prior e-commerce experience preferred, either on the platform side or the brand side
Preferably some experience in successfully managing key account in FMCG, Consumer Durables/Lifestyle.
Committed to self-development and can demonstrate a willingness to operate outside of his/her comfort zone with an entrepreneurial spirit
Well organized, excellent time management, presentation and negotiation skills
Business acumen and commercial awareness, analytical thinking
Mobility required with 20% travel
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry-competitive salary and benefits package, including a company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.