Position: New Commercialization Manager
Location: Kolkata
 The New Commercialization Manager (NCM) is responsible for driving & ensuring a rock-solid platform for robust and successful launches in the region.Key ResponsibilitiesDevelop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the productDevelop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP PortfolioActive member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication conceptsMember of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segmentsUnderstand growers CTQs and key insights on the grower practices.Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if anyDevelop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape.Train the New Commercialization assistant, market ignition executives & TeamsAssist in driving the targeted stakeholder –Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team.Timely submission of LPD reports & data analysis
Education & Skills:Bachelors/Masters Degree in AgricultureExperience –10 to 15 years’ experience in CP/pesticides managementExperience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)Excellent verbal and written communication skillsStrong interpersonal skills, critical thinking and problem-solving skillsStrong project management, systems and technical, and time management skillsSolutions approach and Decision making