**Overview** Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a **National Director - Content, Channel Strategy and Operations** . **The location for this position is remote and flexible.** The Director of Content, Channel Strategy and Operations leads the content arm responsible for aligning all written content -from mission to marketing -into unified, high-performing outcomes. This role oversees three critical areas: a team of campaign and mission content writers, the American Heart library, and an operational support function that manages workflows and tools across the entire content team. Working in close collaboration with the Vice President of Channel and Content Strategy, the Director helps shape channel-aware content strategies that support Association initiatives, personalization, AI-leveraged search visibility, and efficient content reuse. This is a strategic, cross-functional leadership role that integrates storytelling, structure, and systems to drive measurable content impact. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. \#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs. **Responsibilities** + Leads a team of B2B and B2C campaign and mission content writers, ensuring alignment across initiatives and maintaining a consistent, compelling brand voice. Sets priorities and objectives for the team. + Develops and implements a content strategy that supports omnichannel distribution, personalization efforts, and broader organizational priorities. + Collaborates with the VP of Channel and Content Strategy, as well as marketing, digital, creative, and business teams, to plan and align content needs with the enterprise channel strategy. + Oversees content creation for mission content, dynamic web experiences, AI Overviews, structured content, voice assistants, and search-optimized platforms. Responsible for upskilling and development for all content team members on latest content techniques. + Develops and maintains the organization's style guide, including editorial standards and policies in collaboration with Brand Team. + Oversees content development across a range of priorities, including mission-driven storytelling, educational content, dynamic web experiences, AI Overviews, structured content, voice assistants, and search-optimized platforms. + Partners with internal stakeholders to support the development and execution of sponsored-focused content initiatives. + Oversees the operational support function for the content team, including intake, timelines, handoffs, and governance processes. Supervises the role responsible for managing Workfront (or equivalent tools), ensuring team-wide visibility, workflow efficiency, and scalable delivery across all content efforts. + Manages the Association's library function, by managing the librarian responsible for research and library sciences, ensuring internal teams have access to accurate, up-to-date resources that promote consistent messaging, informed content creation, and strategic reuse. + Performs other duties as required or assigned which are reasonably within the scope and responsibility of the job level and family **Qualifications** + Bachelor’s degree or equivalent + Five (5) years of progressive experience in content strategy, content marketing leadership, or integrated marketing communications. **Seven (7) years preferred.** + Five (5) years in content campaign style writing across the full funnel: awareness, engagement, conversion, and retention as well as content writing for topics and storytelling. + Five (5) years of demonstrated experience in content writing, aligning content across departments or initiatives, and managing writing teams is preferred. + High Proficiency with managing content operations, project management systems (ex. Workfront), and workflow governance. + Experience with SEO, AI-optimized writing, and personalized content strategy is highly preferred. **Compensation & Benefits** Expected pay range will be $100,000 to $130,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details. + **Compensation** – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. + **Performance and Recognition** – You are rewarded for achieving success by merit increases and incentive programs; this position is incentive eligible. We offer a base salary with the potential to earn an incentive up to 25% of your base pay. The potential incentive is based on achieving certain revenue targets and triggers. + **Benefits** – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. + **Professional Development –** You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. + **Work-Life Harmonization –** The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. + **Tuition Assistance** - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization. The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are. **At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.** **This position not a match with your skills?** Click here to see other opportunities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities \#LI-Remote **Join our Talent Community!** Join our Talent Community to receive updates on new opportunities and future events. **Default: Location : Location** _US-TX-Dallas_ **Posted Date** _5 hours ago_ _(7/28/2025 11:28 AM)_ **_Requisition ID_** _2025-16203_ **_Job Category_** _Marketing, Communications & Public Relations_ **_Position Type_** _Full Time_