Oversee and approve all graphics to ensure brand consistency, quality, and lead effectiveness Conceptualize, direct, and execute engaging video content to attract and convert potential clients Develop high-converting visuals for social media, ads, printed materials, and marketing assets Run and optimize marketing campaigns, ensuring cost-effective lead generation Plan and execute branding initiatives, including social media content, SEO, copies, and audience targeting Track and analyze marketing performance to refine strategies for maximum impact Lead creative brainstorming sessions and maintain fresh, cohesive, and compelling marketing content Guide and mentor junior designers and video editors to enhance team performance Help ensure KPI achievement and department success