**Company description** At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other. **Overview** This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client. We are looking for a Mobile App Marketing Expert who combines strategic thinking with strong hands-on expertise to drive the growth and visibility of the Adobe mobile apps. This role requires a deep understanding of app store ecosystems (iOS and Android), performance marketing channels, and mobile user acquisition strategies. You’ll be responsible for planning and executing campaigns that increase app downloads, engagement, and retention through paid efforts. The ideal candidate is a hybrid thinker: someone who can define mobile marketing strategy while also rolling up their sleeves to run and optimise campaigns when need it. **Responsibilities** Mobile Strategy •Define and evolve the Adobe mobile app marketing strategy across iOS and Android platforms. •identifying core target audiences, •mapping out the user acquisition, engagement, and retention funnel. •Build strategic roadmaps that integrate organic (ASO) and paid media initiatives, and ensure cross-channel consistency across app stores, social media, display, search, and owned channels. •Align app promotion efforts with broader campaign and product goals. •Ensure mobile marketing activities are fully integrated with the digital campaigns •Collaborate closely with the Adobe.Pub planning and activation teams to build a holistic cross channel plan for each product •Identify new growth opportunities and tools for mobile user acquisition and retention. •Stay up to date with evolving iOS and Android platform requirements, privacy policies, and store algorithm changes to ensure best-in-class visibility and compliance. •Act as the mobile marketing lead and point of contact for the wider team •Serve as the go-to expert on all things mobile across the Adobe.Pub team, •providing strategic guidance and hands-on support for mobile-related initiatives. Collaborate with cross-functional teams including performance marketing, creative, analytics, product, and client leads to ensure mobile best practices are embedded in all relevant workstreams. •Take ownership of educating and upskilling internal teams on mobile trends, tools, and performance levers—through training sessions, documentation, and day-to-day support—to build collective expertise and elevate mobile marketing capability across the business. Execution & Technical •Plan, launch, and manage paid user acquisition campaigns across search, social (Meta, TikTok, Snap, etc.), display, and programmatic. •Develop media plans based on target audience insights, campaign objectives, and channel-specific strategies. •Build and optimise campaign structures, audience targeting, creative testing frameworks, and bidding strategies to drive efficient installs and in-app actions. •Monitor performance daily, proactively identify opportunities and risks, and implement data-driven optimisations to maximise ROI and achieve KPIs such as CPI, ROAS, and retention.. •Work closely with analytics and client team to ensure accurate end-to-end tracking of user interactions and in-app events. •Set up and maintain mobile attribution frameworks using MMPs (Branch) to attribute installs, re-engagements, and in-app behaviours across channels. •Define key conversion events, ensure proper tagging across campaigns and platforms, and validate data integrity to enable reliable performance reporting. •Continuously monitor attribution paths to identify drop-offs or discrepancies, and collaborate on solutions to improve data accuracy and campaign optimisation. •Set up and run A/B tests for creative, messaging, and placement optimisation across digital channels. **Qualifications** •Proven experience in mobile app marketing, ideally for consumer-facing apps. •Hands-on experience running app install campaigns across Meta, Google App Campaigns, TikTok, and other digital platforms. •Experience with MMPs, mobile attribution, and event tracking (Branch). •Analytical mindset with ability to turn data into actionable insights. •Comfortable working in a fast-paced, test-and-learn environment. \#LI-JH1 **Additional information** Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com . Enjoy all the perks that come with our network offering: + A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. + A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." + Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. + Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. + A culture of open feedback and support to reach your goals through our Career Conversations program. + A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. + Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. + Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. + Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. + Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. + A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ + Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. **Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.** We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential.