Mid-Level Copywriter
Publicis Groupe
**Company description**
Digitas Liquorice is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. Digitas Liquorice South Africa has Head Offices in JHB and CT with over 220 Unicorns delivering connected end-to-end solutions for our clients across SSA. Visit www.liquorice.co.za for more about us and what we do. We are also connected to 6 600 Digitas Unicorns across over 30 countries and 50 offices around the world.
**Overview**
You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player
As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You’ll need to understand briefs & strategy, be media agnostic, agile and a self-starter.
Must be able to work on one sizable project at a time with assistance, or multiple small jobs.
**Responsibilities**
+ Be part of the briefing process and interrogate the brief to get answers you need
+ Manage the creative process on your projects (no need to be chased)
+ Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives
+ Be a champion for innovative media solutions on every brief
+ Understand campaign roll out
+ Participate in pitches for new business
+ Define the tone of your campaigns
+ Manage multiple projects simultaneously
+ Generate ideas and sell them into other members of the team
+ Consistently produce creative elements against a deliverables list
+ Make sure to volunteer for brainstorms
+ Compile presentations for clients, and learn to present
+ Attend client briefings & if required, present to clients
+ Attend recordings & shoots
+ Stay on trend by sourcing inspirational material and references for the studio
**Qualifications**
+ Must have a minimum of 3-4 years’ experience.
+ Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc.
+ Present at least 2 unexpected ideas to your CD monthly
**Additional information**
**THE PERSON**
+ Must demonstrate strong conceptual ability (show at least 2 projects)
+ Provide proof of digital thinking (show at least 1 projects)
+ Be agile
+ Great time management
+ Ability to work under pressure & meet tight deadlines
+ Adept problem solving skills
+ Strong communication skills and clear articulation of ideas
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